BTS and Lee Min-ho have been the foreigners’ “favorites” for four consecutive years! “Squid Game” is the favorite drama with 21%
Results of the 2022 Overseas Hallyu Survey, which regularly examines the current status of Hallyu content around the world, have been revealed.
The Ministry of Culture, Sports and Tourism, along with the Korea International Culture Exchange Promotion Agency, has announced the results of the 2022 Overseas Hallyu Survey, which regularly examines the current status and spread of Hallyu content around the world.
The survey was conducted online from November 5th to December 8th last year on 8,500 people from 18 countries who have had Korean cultural content experiences about their Hallyu consumption, including dramas, entertainment, movies, music, animation, publications, games, fashion, beauty, and food.
The most loved Korean dramas? “Squid Game”!
Looking at the favorite Hallyu content by field, “Squid Game,” which was flooded with worldwide popularity last year, topped the list with 21.2%, more than 19% ahead of the second-place “Crash Landing on You” (2.2%) and third-place “Vincenzo” (1.9%).
“Descendants of the Sun” came in second for 2 consecutive years in 2018 and 2019, while Dae Jang Geum, the “origin of the Korean Wave,” came in third in 2019.
Hyun Bin and Son Ye-jin‘s “Crash Landing on You,” which ranked first in 2020, also ranked second last year, proving their huge popularity.
What about the most loved Korean movie? “Parasite” for 3 years in a row!
Due to the appearance of director Bong Joon-ho‘s “Parasite” in 2019, Ma Dong-seok‘s “Train to Busan” was pushed to second place again. Both movies have ranked first and second for the third consecutive year, respectively.
In 2020, all the second, third, and fourth-place movies are related to zombies, and all five movies have dark backgrounds. Perhaps because it is the first year of the pandemic.
The most loved Korean actor? Lee Min-ho for 4 years in a row!
Lee Min-ho won the honor of winning first place for the fourth consecutive year. In 2020, he received the highest score with the drama “The King: Eternal Monarch”.
Song Hye-kyo and Gong Yoo were also steadily listed.
Hyun Bin entered the 2020 rankings thanks to the popularity of “Crash Landing on You”. Song Joong-ki disappeared from the rankings that year but entered again thanks to his Netflix debut “Space Sweepers”.
The most loved Korean singer? As expected, BTS!
In terms of Korean singers, “BTS (26.7%)” and “BLACKPINK (10.4%)” ranked first and second after the previous year.
BTS ranked first for the fourth consecutive year and BLACKPINK ranked second for the third consecutive year.
Psy has been in the rankings for the fourth consecutive year, and TWICE proved their global popularity by appearing in fourth place for the second consecutive year.
Last year, IU and Lisa also entered and showed their true character as solo artists.
