According to Lee Na-young (CEO of PUMA Korea), BLACKPINK’s Rosé’s appointment as Global Ambassador of PUMA has been proven effective through various data, and even global officials could not hide their satisfaction, saying that it exceeded expectations.
According to Lee Na-young (CEO of PUMA Korea), ROSÉ’s appointment as Global Ambassador of the German Multinational corporation has been proven to be effective, as evidenced by numerous data. In fact, even global officials cannot hide their satisfaction, stating that she exceeded… pic.twitter.com/jUOCuo382D
— BLΛCKPIИK GLOBAL FANBASE (@BLACKPINKGLOBAL) July 23, 2024
Rosé is the first ever Kpop Artist to be appointed by the Puma Global Headquarters as their Global Ambassador who will target the world. Although K-pop stars have previously targeted Korean and Asian markets, this is the first time one has been selected as a global ambassador, proving the importance of Rosé’s ambassadorship.
“Puma has developed its worldwide entertainment marketing department in Seoul, London, England, and Los Angeles (LA), the United States. As a marketing professional with over 20 years of experience, I am pleased to see Rosé’s marketing efforts expanding beyond K-pop and influencing the global music and cultural sector, starting in Korea and expanding beyond”, said the CEO.
Source: AjuNews, X
