Celebrity

BLACKPINK’s Jisoo Surpassed Kylie Jenner as Most Impactful Influencer in Paris Fashion Week

The appearance of BLACKPINK’s Jisoo at Paris Fashion Week had a resounding impact and generated impressive numbers. 

On March 18 (local time), it was revealed that BLACKPINK’s Jisoo has generated over 83 million USD in EMV (Earned Media Value). It is known that Jisoo is the first and only person to surpass the 80 million USD mark for a fashion show appearance.

With such an achievement, Jisoo has surpassed American style icon Kyle Jenner to become the Most Impactful Influencer across all events of the 2024 Paris Fashion Week. 

jisoo blackpink dior

It is known that Jisoo previously attended the Dior fashion show as part of the 2024 Paris Fashion Week. According to Brandwatch, the female idol topped the “Most Talked-about Celebrities” list in the fashion week, proving her resounding impact. 

With such high media value and virality, it is no wonder that Dior pampered Jisoo like a true princess. 

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