BLACKPINK’s Jisoo is the Most Influential Star at Paris Haute Couture Fall-Winter 2024
Jisoo claimed 1st place among celebrities at Paris Haute Couture Fall-Winter 2024 with the highest Earned Media Value.
It is recently revealed that Dior’s global ambassador, BLACKPINK’s Jisoo, has claimed the #1 spot on the list of influential celebrities at Paris Haute Couture Fall-Winter 2024 with the highest Earned Media Value (EMV) of 6.32 million USD. Additionally, the hashtag #DiorCouture secured the #2 position in the brand EMV rankings, with a 115% growth compared to Dior Couture Fall-Winter 2023.
Following the Dior Couture AW 2024 show, Christian Dior reached the #1 spot on the Global Brand Rankings with a 104% growth, thanks to Jisoo’s dominance and related topics.
Particularly, the hashtag #JISOOxDiorCoutureAW24 ranked #7 globally on platform X (formerly Twitter) with over 450,000 total tweets.
Additionally, in discussion forums in her home country South Korea, topics about JISOO’s appearance and styling at the show continuously climbed the hot topic list, reaching No. 25 among the most viewed posts on portal site Naver.
On Weibo, the hashtag #金智秀巴黎大秀造型 (Kim Jisoo’s styling at the Dior Paris show) trended at #9 on the hot search board.
Source: Jisoonly via FB
