BLACKPINK Lisa, EXO Kai and even Squid Game are selected as 2021 Global Fashion icons by Lyst
Lyst recently announced the list of fashion icons that cause global craze in 2021
LYST – a UK website for searching and trading high-end fashion products, recently published the “Fashion Report 2021”. In it, LYST shows the content, searches and sales of more than 150 million people who visited the web in 2021.
Besides big brands such as Gucci, Louis Vuitton, Balenciaga, Korea is also honored to appear with the hot “Squid Game” costume during the Halloween season. Accordingly, searches for sportswear increased by 97%, security guards’ red suits increased by 62% and Vans shoes increased by 97%.
Next, Lisa (BLACKPINK) also made a big impact with the sequined shirt and Adidas shoes that the female idol wore on the show “The Jimmy Fallon Show”. In addition, the Italian brand “Moon Boots” that appeared in Lisa’s “Money” video also increased by 369% in searches.
Kai (EXO) was selected as one of the 10 most influential people in the fashion world this year, including: Kai (EXO), Zendaya, Dua Lipa, Lil Nas X, Hailey & Justin Bieber, A$AP Rocky & Rihanna, Tyler The Creator, Harry Styles, Jennifer Lopez and Lady Gaga. In February 2021, Kai teamed up with Gucci to create a collection bearing his name, and the collection sold out quickly after that.
