BLACKPINK has reclaimed the top spot in the July 2025 Star Brand Reputation Rankings, outshining fellow heavyweights Lim Young Woong and BTS, according to the latest analysis from the Korea Corporate Reputation Research Institute.
The rankings, which evaluate consumer engagement with celebrities through big data, revealed a massive 127.36% increase in BLACKPINK’s overall brand reputation index compared to June. The group’s July score reached 11,448,025, powered by high media coverage, fan communication and community buzz — a surge driven largely by their ongoing world tour and strong chart performance.
July 2025 Top 5 Star Brand Rankings
- BLACKPINK (Jisoo, Jennie, Rosé, Lisa)
– Participation Index: 398,122
– Media Index: 1,409,425
– Communication Index: 4,714,247
– Community Index: 4,926,231
Total: 11,448,025 (↑127.36%) - Lim Young Woong
Total: 7,619,247 (↓0.98%) - BTS (RM, Jin, SUGA, J-Hope, Jimin, V, Jungkook)
Total: 7,265,521 (↓32.39%) - PSY
Total: 7,178,263 (↑56.39%) - Yoo Jae-suk
Total: 6,624,016 (↑33.31%)
Industry Insights
Koo Chang-hwan, director of the institute, attributed BLACKPINK’s rise to their continued global influence, noting, “The group’s performance power and online impact remain unmatched in 2025.” Lim Young Woong held steady in second, bolstered by charitable efforts alongside his fandom, while BTS secured third thanks to ongoing fan anticipation.
PSY’s explosive summer comeback with his “SUMMERSWAG” contributed to his strong rise, and Yoo Jae-suk continued to thrive as Korea’s national MC. Despite the high-profile rankings, the institute noted a general decline in big data metrics for star brands:
- Brand Consumption: ▼19.01%
- Brand Issues: ▼7.35%
- Brand Communication: ▼6.12%
- Brand Diffusion: ▼18.73%
Still, the top 100 list reflected a wide range of entertainers, including idols, actors, comedians and athletes — signaling robust fan engagement across Korea’s entertainment industry. As BLACKPINK continues to command both the global stage and local charts, their July triumph reaffirms their superstar dominance in the ever-evolving K-pop and Hallyu landscape.
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