Calvin Klein has officially introduced the limited edition collection “Jennie for Calvin Klein”, in collaboration with BLACKPINK Jennie.
According to BLACKPINK Jennie, the limited collection, “Jennie for Calvin Klein”, reflects female idol’s everyday style and is based on Calvin Klein’s many essentials, which have become “staples” in Jennie’s closet.
As such, “Jennie for Calvin Klein” includes underwear, jeans, t-shirts, sheepskin and knit designs, all bearing the distinctive personal imprint and unique creative personality of Jennie. The sweet pastel color palette, highlighted by the iconic Calvin Klein logo, has been personalized by Jennie with handwritten text.
Regarding the collection, Jennie shares that it is an “exciting progression” in her relationship with Calvin Klein.
“I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette, and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do”, she also added.
Meanwhile, Jonathan Bottomley, Calvin Klein’s Global Marketing Director, mentioned, “Having worked with Jennie on several campaigns, we know firsthand that she is a cultural powerhouse.”
Bottomley also added, “Her persona, talent, and distinctive style have a major global impact. Our partnership stems from an authentic place – Jennie is a longtime fan of the brand – and we wanted to deepen that relationship by bringing her personal perspective to our products. The result is a mix of Jennie’s coveted style and Calvin Klein’s most iconic essentials, which we know will resonate strongly with consumers around the world.”
Throughout the collection, Calvin Klein’s color palette is not limited to classic black and white. Instead, all sorts of shades, from rebellious to elegant, like Lilac, Chalk Blue, and Desert, were present, embodying a minimalist spirit and flexible silhouette. From matching bralette and underwear sets, bodysuits, tank tops to joggers, t-shirts, dresses, and sweatshirts, all are made from super soft, easy-moving materials, aiming at the ultimate comfort.
In addition, there are also simple yet personality-filled Denim shirts and 90s jeans, while the knitwear, dresses, and denim bralette represent trendy & stylish fashion.
At the same time, Jennie’s latest Calvin Klein campaign was carried out by Korean photographer Hong Jang Hyun, who captured Jennie’s most carefree moments and revealed her poetic inner world through stunning images and videos.
Through this campaign, viewers will feel as if they have stepped into Jennie’s worldview, experiencing the sensual beauty and confidence of this talented singer.
Source: Yahoo News
