BLACKPINK Jennie won Daesang at Brand of The Year Awards 2022

BLACKPINK Jennie proves her unprecedented influence

Recently, the Brand of The Year Awards 2022 event is held by the Korea Economic Daily & the Korean Consumer Forum. Accordingly, the Korea Consumer Brand Committee and the Korea Consumer Forum first selected brands from 14 industries including information and communication technology ( ICT ), health, education, finance, shopping, sports/leisure/travel, food, and people/culture. From July 4 to 17, a public consumer vote was conducted through online and telephone surveys targeting them. This voting, which marks its 20th anniversary this year, has 464,633 people participating. The Korea Consumer Forum is also promoting the brand of the year chosen by Chinese consumers through collaboration with local media. From July 4 to 17, it was conducted on the People’s Network website of the People’s Daily. 1,981,254 people participated in the local voting, and the number of votes was 12.7 million , an all-time high.

BLACKPINK Jennie was honored to receive the Daesang: the Advertising Model of The Year award. Notably, this is Jennie’s 3rd award in the field of Fashion/Marketing. Specifically, she previously received the Fashion Daesang in 2020, and the Rising Brand Daesang in the same year.

The list of awards in the field of culture/people is as follows:

  • Female Idol: (G)I-DLE
  • Male Idol: SEVENTEEN
  • Promising male idol: DKZ
  • Promising female idol: IVE
  • Male rookie: TEMPEST
  • Female rookie: VIVIZ
  • Male entertainer: Yoo Jae Suk
  • Female entertainer: Jang Do Yeon
  • Male entertainment idol: Key (SHINee)
  • Female entertainment idol: Lee Mi Joo (former Lovelyz)
  • E-sports team: T1
  • Athlete: Park Sae Ri
  • Player: Son Heung Min
  • Youtuber: Kang Minkyung (Davichi)
  • YouTube comedy channel: Shootbox
  • Actor: Son Seok Gu
  • Actress: Kim Tae Ri
  • Promising Actor: Kim Minkyu
  • Promising Actress: Seol In Ah
  • Idol Actor: Jaechan (DKZ)
  • Idol Actress: Kim Sejeong (former I.O.I/gugudan)
  • Rookie Actor: Bae Hyun Sung
  • Rookie Actress: Cho Yi Hyun
  • Comedian: Kim Yong Myung
  • Comedian: Lee Eun Ji
  • Reality Show: I Live Alone
  • Weekend Show: Hangout With Yoo
  • Sports and entertainment show: Kick A Goal
  • Online entertainment show: MMTG
  • Talkshow: Yoo Quiz On The Block
  • Versatile Male Artist: DinDin
  • Versatile female artist: Jeon So Yeon
  • Versatile model: Joo Woo Jae
  • Entertainer: Oh Eun Young
  • Radio DJ: Wendy (Wendy’s Young Street)
  • Male solo singer: Im Young Woong
  • Female solo singer: Taeyeon (SNSD)
  • Male vocal: Paul Kim
  • Female vocal: Younha
  • Male advertising model: Im Young Woong
  • Female advertising model: Jennie (BLACKPINK)
  • Hot Icon: Joo Hyun Young
  • Rookie solo artist: Choi Yena (former IZ*ONE)
  • Cross-over team: Forestella
  • Best Couple: Hong Hyun Hee, Jason


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