A post on the Korean forum Pann highlighting the changes has gone viral, surpassing 78,000 views and sparking widespread debate. According to the discussion, Gentle Monster has transitioned its model from Jennie to Karina, with speculation that Chanel Beauty could also follow suit in naming Karina as its new muse.
Meanwhile, Felix has secured dual endorsements with both Tamburins and Hera, two high-profile brands once fronted by Jennie.
While many fans argue the changes are a normal result of contracts expiring and shifting marketing strategies, others express disappointment that Jennie has lost multiple prominent roles almost simultaneously.
Some commenters suggest Jennie’s skyrocketing value has made her too expensive for long-term renewals, while others argue the narrative of her being “dropped” is exaggerated.
Netizens left mixed reactions:
“Jennie elevated Hera’s image so much that renewing her contract probably became too costly.”
“People saying she was cut are exaggerating. It’s just the end of a contract—clean and simple.”
“Jennie’s brand power is undeniable, but maintaining her comes at a premium price.”
“Funny how Jennie fans said Hera was the one dropped, yet now Chanel Beauty is rumored to go with Karina instead. Must be tough to see both slip away.”
The debate underscores Jennie’s enduring influence in fashion, while also highlighting how quickly luxury brands pivot to the next generation of K-pop stars.
Sources: pann
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