BLACKPINK Jennie participates in Porsche design? Porsche Korea unveils Taycan designed with Jennie

Porsche Korea unveiled the “Taycan 4S Cross Turismo for Jennie Ruby Jane”, which was designed with BLACKPINK Jennie at the Sonderwunsch Haus.

As part of the Sonderwunsch programme in collaboration with Porsche Korea, BLACKPINK Jennie’s own personal dream car has been built based on the Taycan 4S Cross Turismo.

This “Taycan 4S Cross Turismo for Jennie” is the result of the Porsche Exclusive Manufaktur, and is a vehicle that reflects Jenny’s “dream”, “idea” and “lifestyle”..

Regarding this, Holger Gerrmann, CEO of Porsche Korea, said, ““It was an exciting experience working with JENNIE from BLACKPINK on Porsche Korea’s first Sonderwunsch project. JENNIE is an influential global icon that represents a generation of young and creative opinion leaders and the ‘Generation Z’ in Korea. I was impressed by her commitment and ideas, which went into her very personal Porsche. With the new Sonderwunsch programme, we are pursuing the goal of enabling people with very different lifestyles to make their dream of the perfect sports car come true.”

Discreet highlights in “Paint to Sample” Meissenblue in the exterior and the interior, as well as a “Jennie Ruby Jane” logo that Jennie created herself, are among the car’s personal features. Painted in a metallic black, the car will be presented at ‘the Sonderwunsch Haus’ with the start of BLACKPINK’s world tour in Seoul.

Contrasting with the metallic black finish, the 21-inch Exclusive Design rims are painted in Meissenblue. The “Electric” lettering on the driver’s door, the model name on the rear and the cloud logos on the B-pillars are all in this special blue from the “Paint to Sample” programme. The front door entry guards carry illuminated “Jennie Ruby Jane” lettering, with her nickname “NiNi” to be seen in the rear doors. In accordance with JENNIE’s wishes, the Porsche typography of the current 911 generation (Type 992) was used. The logo projector in the front doors projects the clouds onto the ground beside the car. The name of the artist and “Sonderwunsch” appear on the wheel hub covers.

In the interior, the combination of Black, Crayon and Meissenblue creates an elegant ambience. Only the seats and the top part of the dashboard are in Crayon. Meissenblue accents the door panel trim, the borders of the air vents, the cup holders and the top center marking of the steering wheel rim. The headrests are adorned with the clouds designed by Jennie. A special indoor car cover was also created with this personal touch. Another special feature also illustrates the attention to detail in this project, namely the black dog box on board for Jennie’s Pomeranian “Kuma”. Like the rest of the car, the box is accented in Meissen Blue, including the dog’s name on the front. The cloud appears on the inside of the transport box.

“Jennie had very specific images of her dream Porsche. The collaboration was accordingly intense and inspiring,” says Alexander Fabig, Vice President Individualisation and Classic at Porsche. “Working together with international customers on these special projects is particularly exciting and enriching. In this case we were also faced with interesting challenges that motivated us as a team to be able to make even the most creative wishes come true.”

In a long-running digital workshop, the Sonderwunsch team of Porsche Exclusive Manufacture and experts from the Style Porsche design department discussed all the details of the Taycan 4S Cross Turismo with Jennie. 

Grand Larson, who has been with Style Porsche since 1989, and is responsible for Sonderwunsch work within the design department, also commented on Jennie, saying, “As an artist, Jennie is used to creative collaborations. She even brought a mood board to our meeting that visualized the initial ideas and reflected their reception”. 

Finally, Jennie said, “Being able to collaborate so intensively on my own very personal Porsche was an amazing experience. I’m especially proud of having designed the visualization of the clouds. I spend a lot of time traveling around the world – the sky and the clouds are my traveling companions and a beautiful symbol of these unique experiences. This is why I feel a special connection to them and am so passionate about photographing these nature motifs.”

Jennie debuted in August 2016 with [SQUARE ONE] as a member of YG Entertainment’s girl group BLACKPINK. Starting with “Whistle” and “Boombayah”, BLACKPINK achieved a major hit with each song they released, becoming Korea’s representative girl group. In addition, JENNIE released her first solo single “SOLO” in 2018, captivating her music fans all over the world with a different charm from the music that she showed as a group.

Source: Porsche