CEO Shin Young-jae of Big Hit Music, a sub-label of HYBE, is on the Billboard 2022 ‘2022 Indie Power Players’ list.
Billboard Indie Power Players selects and announces leaders of labels and distributors who have achieved independent results in the global music market, in addition to Universal Music Group, Sony Music Entertainment, and Warner Music Group, the three major U.S. labels.
CEO Shin Young-jae was named to the list in recognition of his contributions to the development of the global music industry as a promoter of the expansion of BTS and TXT into the global music industry. Global. It is the next installment on Billboard’s list of International Power Players, which was released in April.
On June 6 (local time), Billboard announced its list of ‘Billboard Indie Power Players’ on its official website, saying, “CEO Shin Young-jae not only successfully established BTS and TXT’s Korean and global activities strategies, but also established an integrated artist activity strategy across local boundaries during the COVID-19 pandemic. This strategy helped BTS and TXT solidify their status as global pop artists in major music markets such as North America, Japan, and the United Kingdom as well as Korea,” he said, explaining the reason for the selection.
CEO Shin Young-jae joined Big Hit Entertainment, the forerunner of HYBE, in 2019 and is the vice president (VP) and CEO (GM) of the studio division, and is currently the chief executive officer of Big Hit Music.
CEO Shin Young-jae, who has been leading Big Hit Music for three years since 2019, has implemented a quick and multifaceted response strategy to help fans and artists continue to communicate regardless of region despite the global pandemic situation.
Meanwhile, Scott Bochetta, CEO of HYBE America’s big machine label group, was also named in the 2022 Billboard Indie Power Players, showing HYBE’s potential.
Source: Insight
