In a message to fans via the Bubble platform, Baekhyun shared his thoughts candidly: “Have you seen those mukbangs with the Dubai chewy cookies? They don’t look appetizing to me. It’s odd. One small cookie is around 500 calories! Honestly, wouldn’t a cup of ramen be a better option? And the price—one cookie costs as much as a bowl of rice soup. I don’t think the ingredients even cost that much.”

While some fans appreciated his honesty, the comment quickly sparked criticism online. One community post responded by comparing his critique to the pricing of his own merchandise.

Users pointed out the cost breakdown of items from Baekhyun’s brand:

  • Random photocard set (3 cards): 6,000 KRW (~4.06 USD)
  • Reusable bag: 17,000 KRW (~11.50 USD)

The post highlighted that the actual cost to produce these items is significantly lower—roughly 1,380 KRW (93 cents) for the bag and about 294.6 KRW (30 cents) for the photo cards.

Critics argued that Baekhyun’s remarks were hypocritical and unnecessarily dismissive of others’ work. Some of the top reactions included:

  • “It’s disappointing how Baekhyun keeps making careless remarks.”
  • “He didn’t need to say that at all.”
  • “It’s been years since his debut—why is he still making these mistakes?”
  • “Celebrities need to be more cautious with their words. Even small comments can cause a lot of backlash.”

This controversy has reignited discussions about the importance of public figures being mindful of their influence and words—especially when it comes to criticizing other creators or businesses.

Sources: Koreaboo