In the high school thriller Bitch x Rich, one character has consistently captivated viewers Baek Je Na, the icy heiress who’s equal parts arrogant and irresistibly charming. Played by Red Velvet’s Yeri, Baek Je Na may come across as entitled and snobbish, but fans can’t help but adore her for one major reason: she’s just too gorgeous to hate.
The drama follows Kim Hye In, the sole witness to a murder, as she transfers to the ultra-elite Cheongdam International High School. There, she meets Baek Je Na, the top suspect and the queen bee of the school. With her impeccable looks and elite family background, Baek Je Na becomes the center of both suspicion and admiration.

While Bitch x Rich gained traction with its first season, the second installment has elevated the buzz, especially with the introduction of a strategic marriage plot involving Baek Je Na and Cha Jin Wook. Through it all, Baek Je Na remains the series’ magnetic force.
The Ice Princess Everyone Can’t Get Enough Of
Baek Je Na’s character is unapologetically elitist. She often expresses disdain toward those of lower status and doesn’t hesitate to flaunt her wealth and power. Yet, despite her flaws, she occasionally shows glimpses of sincerity, making her more nuanced than the typical mean girl archetype.
But it’s her visuals that truly steal the show. With luscious lips, expressive eyes, and effortlessly elegant features, Baek Je Na exudes luxury. Her portrayal of a high-society daughter feels authentic elevated by her refined fashion sense and flawless styling.
Whether in a school uniform or glamorous evening gown, Baek Je Na shines. From classic tweed sets to tailored mini suits, her wardrobe screams chaebol heiress. Paired with soft waves or chic updos and subtle yet polished makeup, her look is nothing short of perfection.
Yeri’s Breakthrough in Acting
Behind this standout role is Yeri, born in 1999 and originally known for her work as a member of Red Velvet. Though her acting portfolio is still growing, Yeri has made a strong impression in the streaming drama space. Her performance as Baek Je Na is widely praised for its naturalness and believability, with fans noting how well the role fits her aura.

While most of her acting experience lies in web dramas, Yeri shows immense potential. Her convincing portrayal of the complex Baek Je Na has raised expectations for more significant and perhaps more diverse roles in the future.
In Bitch x Rich, Baek Je Na might be the “mean girl,” but thanks to Yeri’s layered performance and undeniable charm, she’s become one of K-dramaland’s most captivating anti-heroines—the heiress you love to hate but can’t take your eyes off.
K14

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