In the August 2024 Brand Reputation rankings, aespa took the top spot in the girl group category.
On the 11th, Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, “According to the analysis of big data for the August 2024 Girl Group Brand Reputation, the aespa brand ranked first.” He also noted, “When analyzing the girl group brand category, the big data for girl group brands decreased by 15.90% compared to the 60,356,202 data points from July. A detailed analysis shows a 0.19% increase in brand consumption, a 12.92% decrease in brand issues, an 8.54% decrease in brand communication, and a 23.41% decrease in brand diffusion.”
He continued, “In the link analysis for the aespa brand, ‘record, dominate, succeed’ were prominent, and in the keyword analysis, ‘supernova, armageddon, global tour’ stood out. The positive to negative ratio analysis for the aespa brand showed a positive rate of 92.87%,” according to the brand big data analysis.
The groups that ranked 2nd and 3rd in the girl group category for the August 2024 Brand Reputation were IVE and Red Velvet / Official IVE Instagram, Red Velvet Instagram.
The Korea Corporate Reputation Research Institute analyzed 50,762,506 pieces of brand big data, measured from the 11th of last month to the 11th of this month, to determine the brand reputation index for girl groups based on participation, media, communication, and community indices.
The brand reputation index is a metric created through big data analysis, showing how consumers’ online habits significantly influence brand consumption. The girl group brand reputation index can measure the positive and negative evaluations of the group, media interest, consumer interest, and communication volume. It also includes a channel analysis of the brand reputation monitor.
The top 30 rankings in the August 2024 Girl Group Brand Reputation were as follows: aespa, IVE, Red Velvet, KISS OF LIFE, LE SSERAFIM, TWICE, BLACKPINK, OH MY GIRL, cignature, (G)I-DLE, Apink, tripleS, ILY:1, Girls’ Generation, NMIXX, BABYMONSTER, fromis_9, STAYC, H1-KEY, Dreamcatcher, MAMAMOO, WJSN, Kep1er, LOONA, NewJeans, April, woo!ah!, Girl’s Day, DIA, and Bling Bling.
Source: wikitree
