aespa Ranks 1st in August Singer Brand Reputation

On the 24th, the Korea Corporate Reputation Research Institute released the results of their August 2024 Singer Brand Reputation Big Data Analysis, ranking aespa first, Lim Young-woong second, and SEVENTEEN third.

The brand reputation index for aespa (Karina, Winter, Giselle, Ningning), which took the top spot, was analyzed with a participation index of 973,127, a media index of 2,049,857, a communication index of 2,223,459, and a community index of 1,827,024, resulting in a total brand reputation index of 7,073,467. This marks a 30.83% increase compared to their July brand reputation index of 5,406,686.

Lim Young-woong, who placed second, had a participation index of 1,202,687, a media index of 2,169,221, a communication index of 1,438,058, and a community index of 1,221,301, leading to a total brand reputation index of 6,031,267. This is a 17.16% decrease from his July brand reputation index of 7,280,743.

SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, Mingyu, Dokyeom, Seungkwan, Vernon, Dino), who came in third, had a participation index of 521,510, a media index of 1,132,339, a communication index of 717,119, and a community index of 1,588,198, resulting in a total brand reputation index of 3,959,166. This represents a 33.08% increase from their July brand reputation index of 2,975,014.

IVE (An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Leeseo) placed fourth with a participation index of 435,936, a media index of 965,992, a communication index of 1,061,409, and a community index of 1,275,682, resulting in a total brand reputation index of 3,739,019. This is a slight 0.25% increase from their July brand reputation index of 3,729,739.

IU took fifth place with a participation index of 459,585, a media index of 913,011, a communication index of 749,543, and a community index of 916,136, leading to a total brand reputation index of 3,038,275. This marks a 13.16% increase compared to her July brand reputation index of 2,684,838.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, commented, “According to the August 2024 brand big data analysis of singer brand reputation, aespa (Karina, Winter, Giselle, Ningning) ranked first. When analyzing the singer brand category, we found that the singer brand big data decreased by 17.41% compared to 118,820,860 pieces of data in July. A detailed analysis shows a 5.33% decrease in brand consumption, a 21.14% decrease in brand issues, a 19.44% decrease in brand communication, and a 16.81% decrease in brand diffusion.”

He continued, “aespa, who has maintained a long-standing reign on the music charts with ‘Supernova,’ took first place, while Lim Young-woong, who has been active as a multi-entertainer responsible for high viewership ratings on variety shows, ranked second. SEVENTEEN, who showcased powerful influence on their global tour, ranked third. IVE, loved for their six distinct personalities, took fourth, and IU, who is set to hold a concert at the Seoul World Cup Stadium, ranked fifth.”

The August 2024 Singer Brand Reputation survey was conducted from July 24, 2024, to August 24, 2024, covering: