A controversy has erupted after fans spotted an ADOR employee allegedly liking hate comments targeting NewJeans on the group’s latest Instagram post.
The comments accused the members of neglecting their advertising contract with OLENS and criticized them for not returning to HYBE. One of the comments reportedly liked by the staff read:
“Are NewJeans, who are practically ignoring their advertisement contracts and on strike, showing any effort? None of them seem to be in their right mind.”
Screenshots shared on X quickly went viral, amplifying fan outrage.
After being called out by fans across online forums and social media, the employee in question erased her Instagram bio and profile details, before the account became inaccessible.
Another user on X posted screenshots, writing: “She deleted all her bio and links.”
The situation sparked an immediate backlash against ADOR, with many questioning the professionalism of its staff. Fans criticized the company for mistreating NewJeans and for allowing employees to amplify malicious remarks on official platforms.
One fan commented: “If NewJeans doesn’t come back, ADOR employees will lose their jobs. Instead, they’re busy hyping malicious comments on NewJeans’ official Instagram.”
This incident comes amid heightened scrutiny of ADOR’s internal management and its handling of NewJeans’ activities. Fans argue that such actions damage the trust between the group and their supporters, further fueling frustration over the ongoing tensions with HYBE.
The controversy remains a trending topic, with fans demanding clarification from ADOR and accountability regarding staff behavior.
Sources: allkpop
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