K-Pop

A large company tried to block 2NE1’s popularity on SNS platforms?

A music critic recently revealed the dark truth of the Kpop industry, with 2NE1 being one of its victims. 

Recently, music critic Hwang Sun Yeop revealed a story regarding 2NE1’s Coachella performance via his personal blog, which immediately became a hot topic on SNS platform Twitter. 

In particular, the critic opened his article by saying, “This was originally written for the purpose of contributing to a certain media, but according to the editor, it would be difficult to publish such a critical argument, so I gave up posting to the media and uploaded it to my blog. Well, I am not unaware that these kinds of magazines are intertwined with various agencies through various interests, but if that is the case, then I think a guide should have been given in the first place. Instead, when I wrote this article and sent it, they asked me to change the entire thesis, instead of a partial revision.”

2NE1

He then continued, “In addition, it feels like the Kpop scene has almost become a sanctuary. In the major media, there’s only praise for achievements, and hardly any mention of what should be criticized. It’s as if the whole scene is being manipulated by a major agency. Asking me to delete the mention of 2NE1’s appearance in Coachella is nothing short of ridiculous. If even such an article is unacceptable, then for what purpose am I trying to write? Don’t large media exist solely to become a promotional tool for agencies? It’s not a great article, but it’s a night that makes me think a lot.”

Finally, the music critic unveiled the sad story regarding 2NE1’s stage at Coachella, saying, “At the ‘Coachella Valley Music & Arts Festival’ held in California last April, something that surprised Kpop fans around the world happened: 2NE1 showed up as a whole, 6 years after their disbandment. As it was not a solo assigned stage, they can only perform ‘I Am The Best’, but the impact this short performance brought was truly enormous. Domestic and foreign media made a special mention of their surprise appearance, and fans also welcomed the team’s return with a violent reaction.” 

2NE1 Coachella

“Although it has been mentioned several times, their disbandment was a result contrary to their wish”, said Hwang Sun Yeop, adding, “It was closer to receiving a one-sided notification from the company, and they forcibly broke up. This case remains a sad cas to prove once again that the Kpop scene revolves around the agency, not the artist. In 2022, after 6 years of discussion, they performed a surprise stage, avoiding YG’s eyes while still not receiving the trademark rights. There was a reason to prepare in secret”.

Many fans speculated that this “agency-centric” industry is perhaps the reason why 2NE1 failed to get into the Top 10 Highlights of the 2022 Coachella, despite their insane coverage and popularity. In addition, they were also deleted from the introduction short film for Coachella. 

Source: Brunch

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