“RULE ” is an indie pop track that carries the message of walking confidently according to your own rules, without being constrained by the opinions of others. Built around the empowering lyric, “thanks, but no thanks,” the song creates irresistible synergy by blending CHUU’s bright, crystal-clear vocals with Heize’s dreamy, ethereal tone.

Song Credits

  • Artist: CHUU ft. Heize
  • Album: RULE
  • Released: July 2, 2026
  • Length: 2:36
  • Label: Dreamus
  • Writer: Kang Butter
  • Composer: Kang Butter, EJel

CHUU “RULE” Official MV

CHUU “RULE” Lyrics

Hangul

넌 왜 그렇게 날 훑어보는 건데?
늘 같은 잔소리 끝이 없네
굳이 나를 걱정할 필요는 없는데
뭐 어때? 음
세상이 바라는 기준에
다들 나를 맞추려 해
근데 그어놓은 선 밖이
결국 all the same

알 게 뭐야 내 멋대로 만드는 rule (Rule)
미안한데 네 말 들을 생각은 없어
온 세상이 다 지키는 rule (Rule)
어쩌겠어 난, 관심 없어, thanks, but no, thanks, bye, bye

지루한 훈수는, no, thanks, いらない
넌 틀 안에 갇힌 채 매일 같은 말
차피 이 트랙 위에 주인공은 나
내 맘대로 칠해 여긴 내 곳이야
Rhythm 속에 몸을 맡겨
가볍게 step by step
이미 out of click

알 게 뭐야 내 멋대로 만드는 rule (Rule)
미안한데 네 말 들을 생각은 없어
온 세상이 다 지키는 rule (Rule)
어쩌겠어 난, 관심 없어, thanks, but no, thanks, bye, bye

다들 맞춰둔 보폭도
하나같이 급하게 가
정해진 궤도를 돌다가
또 멀어져 난
시끄러운 저기 저 소음들은
다 꺼두고선 눈 감아
오직 내게만 들리는
어떤 out of sync

알 게 뭐야 내 멋대로 만드는 rule (Rule)
미안한데 네 말 들을 생각은 없어
온 세상이 다 지키는 rule (Rule)
어쩌겠어 난, 관심 없어, thanks, but no, thanks
눈치없이 내 멋대로 막 추는 춤
사실 근데 난 네게 뭘 바란 적 없어
온 세상이 빠져버린 loop
어쩌겠어 난, 관심 없어, thanks, but no, thanks, bye, bye

Thanks, but no, thanks, goodbye

Romanized

Neon wae geureoke nal huleoboneun geonde?
Neul gateun jansori kkeuchi eomne
Guji nareul geokjeonghal pillyoneun eomneunde
Mwo eottae? eum
Sesangi baraneun gijune
Dadeul nareul matchuryeo hae
Geunde geueonoeun seon bakki
Gyeolguk all the same

Al ge mwoya nae meotdaero mandeuneun rule (Rule)
Mianhande ne mal deureul saenggageun eopseo
On sesangi da jikineun rule (Rule)
Eojjeogesseo nan, gwansim eopseo, thanks, but no, thanks, bye, bye

Jiruhan hunsuneun, no, thanks, Iranai
Neon teul ane gatin chae maeil gateun mal
Chapi i teuraek wie juingongeun na
Nae mamdaero chilhae yeogin nae gosiya
Rhythm soge momeul matgyeo
Gabyeopge step by step
Imi out of click

Al ge mwoya nae meotdaero mandeuneun rule (Rule)
Mianhande ne mal deureul saenggageun eopseo
On sesangi da jikineun rule (Rule)
Eojjeogesseo nan, gwansim eopseo, thanks, but no, thanks, bye, bye

Dadeul matchwodun bopokdo
Hanagachi geupage ga
Jeonghaejin gwedoreul doldaga
Tto meoreojyeo nan
Sikkeureoun jeogi jeo soeumdeureun
Da kkeodugoseon nun gama
Ojik naegeman deullineun
Eotteon out of sync

Al ge mwoya nae meotdaero mandeuneun rule (Rule)
Mianhande ne mal deureul saenggageun eopseo
On sesangi da jikineun rule (Rule)
Eojjeogesseo nan, gwansim eopseo, thanks, but no, thanks
Nunchieopsi nae meotdaero mak chuneun chum
Sasil geunde nan nege mwol baran jeok eopseo
On sesangi ppajyeobeorin loop
Eojjeogesseo nan, gwansim eopseo, thanks, but no, thanks, bye, bye

Thanks, but no, thanks, goodbye

Translation

Why are you looking me up and down like that?
The same old nagging never seems to end.
You really don’t need to worry about me.
So what? Mm.

To the standards the world expects,
Everyone tries to make me fit.
But outside the lines they’ve drawn,
In the end, it’s all the same.

Why should I care? I make my own rule (Rule).
Sorry, but I have no intention of listening to you.
The rule that the whole world follows (Rule),
What can I do? I don’t care—thanks, but no thanks, bye, bye.

Boring advice? No, thanks, iranai (I don’t need it).
You’re trapped inside the box, saying the same things every day.
Anyway, I’m the main character on this track.
I paint it my own way—this is my place.
Let your body follow the rhythm,
Lightly, step by step.
Already out of click.

Why should I care? I make my own rule (Rule).
Sorry, but I have no intention of listening to you.
The rule that the whole world follows (Rule),
What can I do? I don’t care—thanks, but no thanks, bye, bye.

Even the strides everyone has matched together,
They’re all rushing somewhere.
Spinning around the path that’s already been set,
I drift farther away again.

Turn off all that noisy chatter over there,
Then close your eyes.
The only thing I can hear
Is something out of sync.

Why should I care? I make my own rule (Rule).
Sorry, but I have no intention of listening to you.
The rule that the whole world follows (Rule),
What can I do? I don’t care—thanks, but no thanks.

Dancing however I want without reading the room,
Truth is, I never expected anything from you anyway.
The loop the whole world has fallen into,
What can I do? I don’t care—thanks, but no thanks, bye, bye.

Thanks, but no thanks, goodbye.

CHUU “RULE” Meaning

CHUU’s “RULE” (feat. Heize) is an empowering indie pop anthem that celebrates individuality, self-confidence, and the freedom to live life on your own terms. At its core, the song encourages listeners to reject society’s rigid expectations, ignore unsolicited opinions, and create their own rules instead of conforming to standards imposed by others.

Anchored by the bold refrain, “Thanks, but no thanks,” CHUU confidently draws a clear boundary against judgment and unwanted interference, turning the phrase into a declaration of self-respect and independence. The lyrics further reinforce the idea of “dancing to your own rhythm,” embracing authenticity rather than trying to fit into predetermined molds. Together with Heize’s dreamy vocals, “RULE” delivers a liberating message about trusting yourself, defining your own path, and finding happiness by staying true to who you are instead of seeking the world’s approval.