Song Ji Hyo has returned to the spotlight through her lingerie business after facing one of the strongest waves of criticism in her career. The actress recently appeared in promotional images for the summer collection of the underwear brand she founded. Rather than hiring another celebrity model, Song Ji Hyo personally modeled several colorful sets and posed confidently for the campaign.
The 1981-born star drew attention for her toned figure and slim waist at the age of 45. Fans also praised her active involvement in the company, as she reportedly participates in several stages of product development and promotion. The new campaign arrived after Song Ji Hyo faced intense online criticism over her participation in SBS’s Running Man .
Viewers Called for Song Ji Hyo to Leave Running Man
The controversy reportedly began after viewers noticed that Song Ji Hyo appeared for only around 10 seconds during a 90-minute episode of Running Man . Most of her screen time reportedly consisted of reaction shots or group scenes, with little footage showing her actively participating in the games. Some viewers accused her of appearing passive and disengaged, while others demanded that she leave the long-running program.
The criticism grew because Song Ji Hyo had also received only around one minute of screen time in another recent episode. Viewers expected her participation to improve after the backlash. However, during the following broadcast, she reportedly did not speak until around 10 minutes into the episode and remained largely absent outside of a dining segment.
She also appeared distracted during one game and asked the production team, “Could you show me the question one more time?” The moment caused further disappointment among viewers who believed she had ignored public feedback.
After some time, however, Song Ji Hyo reportedly became more active during filming and showed noticeable improvement in later episodes. As her participation increased, the criticism gradually began to calm down.
Song Ji Hyo Focuses on Her Business
Following the controversy, Song Ji Hyo has continued focusing on her lingerie company and preparing new products for the summer season. Her latest campaign highlighted a more confident side of the actress and showed her commitment to the brand. The promotional images also renewed attention on her career beyond variety television.
Song Ji Hyo entered the entertainment industry at the age of 20 after first working as a magazine cover model. She gained wider recognition through the dramas Princess Hours and Jumong in 2006. She later strengthened her acting career with the film A Frozen Flower before becoming internationally famous as a longtime cast member of Running Man .
Despite the recent criticism, Song Ji Hyo remains active across acting, variety entertainment and business. Her latest lingerie campaign has now shifted attention toward her work as a brand founder and model.
Sources: k14
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