Dua Lipa has reportedly filed a major lawsuit against Samsung Electronics
in the United States, accusing the company of using her image without authorization to promote television products.
According to reports from U.S. federal court records on May 8, Dua Lipa submitted the lawsuit to the Central District Court of California against both Samsung Electronics and its American subsidiary, Samsung Electronics America.
The singer’s legal team claims Samsung allegedly placed her image on the front packaging of its Crystal UHD TV series and distributed the products across the United States without obtaining proper licensing or permission.
The complaint states that the photo used was officially registered with U.S. copyright authorities under the title “Dua Lipa – Backstage at Austin City Limits, 2024.” Dua Lipa’s side argues that the image was commercially utilized without any licensing agreement or approval.
Her legal representatives further claimed that consumers could have mistakenly believed she was officially collaborating with Samsung or serving as a promotional ambassador for the products.
According to the lawsuit, Dua Lipa maintains strict standards regarding brand partnerships and allegedly would never have approved the use of her image for mass-market consumer product packaging.
The singer’s side also accused Samsung of benefiting commercially from her image, reputation and celebrity status, arguing that the alleged actions amount to false advertising and false endorsement under U.S. law.
The filing additionally claims that Dua Lipa’s team demanded the company stop distribution and remove the allegedly infringing materials in June 2025, but sales reportedly continued afterward without significant action taken.
Through the lawsuit, Dua Lipa is requesting an immediate ban on further sales of the disputed products, monetary compensation, punitive damages and payment of legal fees. Reports indicate the total damages sought exceed US$15 million, which is approximately 22 billion KRW.
As of now, Samsung Electronics has not publicly released an official statement responding to the allegations.
The lawsuit has already begun attracting major attention online due to the global influence of both Dua Lipa and Samsung. Many netizens are closely watching how the legal dispute will unfold, especially given the growing number of copyright and image rights cases involving major international brands and celebrities.
Sources: 네이트 뉴스
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