Chinese actress and idol Esther Yu is once again at the center of controversy—this time over her fashion choices, which many netizens have labeled as increasingly “over-the-top” and outdated.
Her recent appearance at an event in Malaysia quickly went viral, not for praise but for criticism. Wearing a modernized cheongsam-inspired dress in shimmering lavender tones, Esther Yu aimed for a feminine and elegant aesthetic. However, the intricate embroidery, lace details, and overall styling were widely described as excessive, with critics arguing the look lacked refinement.
The biggest point of contention, however, was her hairstyle and makeup. A center-parted look with tight curls, paired with ribbon accessories, led many to accuse her of trying too hard to appear youthful. Some comments even described the styling as “forced” and no longer suitable for her age, fueling debate about her current image direction.
This is not the first time Esther Yu’s fashion has come under scrutiny. In recent months, she has repeatedly been criticized for choosing overly colorful or complicated outfits that do not complement her figure. Some netizens have also drawn comparisons between her style and Jennie, suggesting that Esther Yu appears to be imitating the global K-pop star but failing to achieve the same effortless appeal.
Beyond fashion, her career trajectory has also become increasingly unstable. Once considered a rising star from a privileged background, Esther Yu gained massive popularity after finishing as runner-up on Youth With You 2 and debuting in the project group THE9. Her post-group activities further cemented her presence across both acting and music.
However, 2025 marked a turning point. A series of controversies—ranging from alleged on-set bullying accusations to rumors surrounding her family’s business dealings—have significantly damaged her public image. While none of these claims have been officially confirmed, the ongoing speculation has led to a noticeable decline in public favor.
The situation escalated when multiple platforms affiliated with China Central Television reportedly removed content related to her, a move widely interpreted as a form of unofficial industry restriction. In China’s tightly controlled entertainment landscape, such signals often have serious implications for an artist’s career.
As a result, Esther Yu was absent from major year-end events in 2025, with brands and organizers seemingly distancing themselves. Even her self-organized birthday concert Blossom in Beijing drew mixed reactions, with criticism directed at both her live performance and ticket pricing.
Despite these setbacks, Esther Yu continues to maintain a strong online following and has been actively engaging in fan meetings and new projects in 2026. However, with her image still under scrutiny, every public appearance—like her recent event in Malaysia—remains a lightning rod for debate.
Her journey now reflects a broader narrative in the Chinese entertainment industry: how quickly fame can rise—and how just as quickly it can be challenged.
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