Netflix’s record-breaking film K-Pop Demon Hunters is dominating streaming charts worldwide, but one piece of supposed merchandise tied to the hit movie is making headlines for all the wrong reasons.
A keychain featuring Rumi, one of the film’s beloved characters, recently went viral across Korean online communities and social media. However, instead of delighting fans, the item triggered waves of criticism due to its distorted and unsettling appearance. Many netizens remarked that the figure looked more like a “demon” than the actual character.
Photos showed awkward details—such as backward pants, oddly shaped facial features, and exaggerated expressions—that made the design appear comical rather than collectible. Some users joked that children would be too frightened to carry it around, while others questioned how such a poorly made item was even released.
Further investigation revealed that the product was not listed on the official Netflix shop, where licensed K-Pop Demon Hunters goods are sold. This led fans to believe the keychain was an unlicensed knockoff rushed into stores to capitalize on the film’s massive popularity.
The backlash only grew as online commenters mocked the design with quips like:
“This looks more like Demon than Demon Hunters.”
“Why are the pants on backwards?”
“I hope this isn’t official, please tell me it’s fake.”
“I bought one for my kid, but even they said it’s too ugly to use.”
Despite the negativity, the incident highlights how quickly counterfeit merchandise spreads when a title becomes a cultural sensation. While Netflix has not commented, fans remain hopeful that official products will maintain the quality and design standards worthy of the film’s global success.
Sources: theqoo
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