According to updates confirmed in Korean sources, as of July 2025, NewJeans no longer appears or is mentioned on ADOR’s site following a major redesign. The revamp stripped away the label’s original branding, replacing it with a simplified corporate style.
The domain now redirects to adoraudition.world, where the auditions page—once filled with ADOR’s distinctive visual identity—has been replaced with a plain, standardized layout. The site prominently lists HYBE as the sole managing entity, reflecting the label’s complete operational control by its parent company.
Fans have voiced frustration across social media, with many saying the redesign erases the creativity and unique aesthetic that defined ADOR’s image in the K-pop industry. Others interpret the removal of NewJeans as part of HYBE’s ongoing consolidation of power over the sub-label, especially after the public dispute with former ADOR CEO Min Hee Jin in 2024.
Background:
Founded in 2021, ADOR (All Doors One Room) quickly rose to prominence after debuting NewJeans in 2022, praised for their fresh Y2K-inspired concepts and minimalistic visuals. The group’s success positioned ADOR as one of K-pop’s most innovative labels.
However, in 2024, tensions between HYBE and Min Hee Jin erupted publicly, leading to legal battles and a corporate restructuring that left HYBE with complete managerial control. Since then, fans have closely monitored changes to see how the label’s creative identity might shift. The removal of NewJeans from the ADOR website is being seen by many as a symbolic turning point—one that could mark the end of the label’s distinctive brand era.
Sources: allkpop
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