On August 8th (KST), the Italian high-end luxury brand Gucci officially announced Jin from BTS as their global ambassador. As soon as the notification that Jin was appointed as Gucci’s global ambassador was sent out in Japan, there was such a surge in traffic to the official Gucci website that it crashed. Jin also topped Google searches related to Gucci globally, including in the United States, proving his immense popularity and influence as a global superstar.
The American entertainment media outlet Allkpop reported with the headline, “Jin surpasses Kendall Jenner to become the most liked post in Gucci’s history.” Recently, the news of Jin becoming Gucci’s global ambassador became a major topic in the fashion world and dominated social media, even causing Gucci’s website to crash.
The outlet stated that Jin’s influence is evident in the engagement rates of Gucci’s social media posts. The introduction post of Jin as an ambassador on Gucci’s official X (formerly Twitter) account received 112,000 likes, making it the most liked post on Gucci’s official X account. The previous record holder was Harry Styles, with 111,000 likes, now placing second.
Allkpop also mentioned that Jin made history on Instagram as well. The post welcoming Jin as the global ambassador garnered over 3.5 million likes and over 40,000 comments, making it the most liked and commented post in Gucci’s history. Within just six hours, the post achieved 1.7 million likes, surpassing the previous record of 1.6 million held by Kendall Jenner.
The outlet concluded by stating that Jin’s undeniable influence has placed all Gucci posts related to him as the global ambassador within the top 20 most liked posts in Gucci’s Instagram history, including the top spot.
On August 9th, fashion magazine Harper’s BAZAAR’s official Instagram and other platforms unveiled a photoshoot of Jin, the “god of beauty,” wearing Gucci products. As soon as the photos were released, a men’s marina chain necklace worth 2.16 million KRW in the U.S. sold out at lightning speed and was also sold out in Japan.
In Japan, the trademark chain necklace worn by Jin, priced at 760,000 KRW, quickly sold out. Following this, a G motif single earring worth 470,000 KRW and a viscose jersey embroidered sweatshirt priced at 2.59 million KRW also sold out. The black backpack worth 4.07 million KRW that Jin was seen carrying also sold out at a Tokyo store.
All of Gucci’s products worn by Jin have caused an influx of inquiries and reservations at offline stores in Japan, further proving Jin’s overwhelming power as the world’s most handsome icon.
Additionally, the September issue of Harper’s BAZAAR, with Jin as the cover model, sold out immediately after pre-orders began, sweeping the top three spots on the best-seller list of major online bookstores such as Aladin and Yes24 with its three versions.
In Japan, as soon as pre-orders started on Rakuten, one of the two major e-commerce platforms, Jin’s issue also claimed the number one spot on the best-seller list, further proving his unparalleled popularity as “Worldwide Handsome.”
Jin, who was promoted early as a special forces soldier and drill instructor, completed his military service with an honorable discharge on June 12th. On July 8th (KST), it was announced that Jin was appointed as the first global ambassador of the French high jewelry maison Fred. As soon as the news broke, the 134.6 million KRW necklace, 37.5 million KRW bracelet, and 17.2 million KRW earrings worn by Jin quickly sold out. The influx of traffic also caused Fred’s official website to crash. With his consecutive sellouts and website crashes as a global ambassador for Fred and Gucci, Jin has proven his explosive popularity and influence as the “Sold-Out King” and “Global Superstar.”
Source: nate
