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‘Bibimmyeon Package Collection Mode’ Byeon Woo-seok Becomes the New Face of Paldo Bibimmyeon

Actor Byeon Woo-seok has been selected as the new brand model for Paldo Bibimmyeon.

According to the food industry on August 6, a Paldo representative stated, “Byeon Woo-seok’s attractive image fits perfectly with the image of our upcoming products, which is why we chose him as our model. We anticipate great synergy as he is known to enjoy Paldo Bibimmyeon.”

Paldo plans to incorporate Byeon Woo-seok’s face into product packaging and engage in various online and offline marketing activities.

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Byeon Woo-seok recently gained significant popularity for his role as ‘Seon-jae’ in the hit drama “Seon-jae Up and Run”.

He has also garnered substantial attention both domestically and internationally, recently ranking 3rd in the Korean Corporate Reputation Research Institute’s “Star Brand Reputation” for July 2024. His social media follower count has surpassed 10 million.

Fans have reacted to Byeon Woo-seok’s appointment as Paldo Bibimmyeon’s model with comments such as, “I guess I won’t be able to throw away my Bibimmyeon packages now,” “Bibimmyeon made by Seon-jae sounds amazing,” and “I stopped eating Bibimmyeon, but now I’ll have to start again.”

Source: daum