According to the Korea Corporate Reputation Research Institute, the big data analysis of entertainment broadcast personality brand reputation for August 2024 revealed that Yoo Jae-suk ranked first, followed by Jun Hyun-moo in second, and Shin Dong-yup in third.
The Korea Corporate Reputation Research Institute analyzed 47,497,626 pieces of brand big data from 50 entertainment broadcast personalities from July 3, 2024, to August 3, 2024, to measure consumers’ participation, media volume, and communication volume regarding entertainment broadcast personalities, as well as the amount of conversation on social media. Compared to the 47,671,108 pieces of brand big data from July, this represents a decrease of 0.36%.
Yoo Jae-suk, who ranked first in brand reputation, had a participation index of 284,898, a media index of 484,747, a communication index of 1,195,585, and a community index of 1,441,061, resulting in a brand reputation index of 3,406,291. Compared to the brand reputation index of 3,569,531 in July, this represents a decrease of 4.57%.
The brand of Jun Hyun-moo, who ranked second, had a participation index of 266,111, a media index of 513,475, a communication index of 623,977, and a community index of 999,790, resulting in a brand reputation index of 2,403,353. Compared to the brand reputation index of 1,979,285 in July, this represents an increase of 21.43%.
Shin Dong-yup, who ranked third, had a participation index of 97,323, a media index of 242,887, a communication index of 873,680, and a community index of 864,101, resulting in a brand reputation index of 2,077,990. Compared to the brand reputation index of 1,634,152 in July, this represents an increase of 27.16%.
Director Koo Chang-hwan commented, “According to the brand big data analysis for August 2024, Yoo Jae-suk’s brand ranked first in entertainment broadcast personality brand reputation. When analyzing the entertainment broadcast personality brand category, compared to the 47,671,108 pieces of brand big data from July, there was a decrease of 0.36%. A detailed analysis showed a 9.59% decrease in brand consumption, a 10.12% decrease in brand issues, a 13.50% increase in brand communication, and a 3.99% decrease in brand diffusion.”
He continued, “In the link analysis of Yoo Jae-suk’s brand, which ranked first in entertainment broadcast personality brand reputation for August 2024, ‘appear,’ ‘participate,’ and ‘save’ were high-ranking terms, while in the keyword analysis, ‘You Quiz,’ ‘building owner,’ and ‘pilot’ ranked high. The positive-negative ratio analysis of Yoo Jae-suk’s brand showed a positive rate of 92.47%.”
The top 30 rankings for entertainment broadcast personality brand reputation in August 2024 were analyzed as follows: Yoo Jae-suk, Jun Hyun-moo, Shin Dong-yup, Kim Gura, Park Myung-soo, Kang Ho-dong, Seo Jang-hoon, Tak Jae-hoon, Kim Jong-kook, Kim Jong-min, Ahn Jung-hwan, Lee Soo-geun, Lee Hyo-ri, Kim Hee-chul, Haha, Park Na-rae, Jo Se-ho, Lee Young-ja, Song Ji-hyo, Jang Do-yeon, Kim Sook, Defconn, Kim Min-kyung, Lee Kyung-kyu, Lee Sang-min, Kim Dong-hyun, Noh Hong-chul, Kim Joon-ho, Lee Ji-hye, and Kim Sung-joo.
