Recently, the K-pop scene is overflowing with sexy concepts, regardless of whether the artists are male or female. Exposing their buttocks, touching intimate areas, and even opening accounts on adult content sharing platforms have caused the public and fans to frown at these overly sexualized concepts.
In the choreography video for the title track “Klaxon” from (G)I-DLE’s 7th mini-album “I SWAY,” the members’ level of exposure has drawn criticism for being too excessive. Many feel that the exposure was inappropriate for content intended for all ages.
In the video, the members, dressed in bikinis and white shirts, dance, with Soyeon making an overly bold buttock exposure during her rap part. A shot taken from a low angle looking up shows Soyeon lifting her shirt and shaking her hips, capturing explicit images of other members like Yuqi and Miyeon as well.
Both domestic and international audiences have expressed their discontent with comments like, “I understand the sexy concept, but this is too much,” and “The beach and swimsuit concept is fine, but the level of exposure is shocking. Please cover up a bit more.” However, some welcomed the new concept, saying, “Aren’t they adults? It’s summer, so they might be trying a sexy concept version.”
Additionally, the choreography video is available on YouTube without age restrictions, making it accessible to all ages. Given that a significant portion of Neverland (the official fan club) consists of minors, the lack of consideration for the potential controversy over suggestive content is disappointing.
Moreover, as this new direction deviates from (G)I-DLE’s usual concept, fans have been divided. Since the group has built a fanbase by promoting confident women with minimal exposure, some local fans expressed their dismay, saying, “I miss the old (G)I-DLE,” and “The song and their skills are great, but this is too much.”
Nayeon of TWICE also sparked controversy with certain choreography moves in the music video for “ABCD,” the title track of her new album “NA,” released last month on the 14th. The moves were criticized for being overly sexual, and the sudden image change left fans confused.
In a scene with an intense beat, Nayeon, wearing short hot pants, straddles the arms of two men, spreading her legs wide and covering a specific body part with her hands. This move reminded people of a controversial performance by MAMAMOO’s Hwasa at a college festival.
Nayeon’s usual image is fresh and cute, so the sudden sexy transformation and provocative choreography could backfire with the public. Fans felt that a concept combining cuteness with a hint of sexiness would have received a more positive response.
Singer Jay Park also faced backlash for excessive sexual content. On the 24th of last month, he opened an account on the adult content sharing platform OnlyFans and uploaded photos of himself shirtless with women’s underwear on his chest.
OnlyFans is a platform where only adults can subscribe and earn money through adult content, potentially distributing illegal videos. Many consider it inappropriate for a celebrity with his influence to promote such a platform for song promotion.
The public criticized this move, saying, “Who is he targeting by creating this account?” and “A celebrity shouldn’t promote a platform deeply associated with sexual exploitation.” One fan commented, “I never knew about OnlyFans until Jay Park’s case.”
On the other hand, some defended him, saying, “Foreign artists also promote songs and earn money through OnlyFans. It’s just a method Jay Park chose that suits his song concept.”
As the heatwave continues, the competition among K-pop artists for sexiness has become overly intense. The widespread dissatisfaction from both the general public and fans suggests that excessive sexy content might be an unwanted supply. Artists pursuing sexy concepts should consider the perspectives of their fans and the public and avoid excessive suggestiveness.
Source: TenAsia
