Although “Lovely Runner” has ended, the drama is still dominating the No.1 spot on TVING’s Top 20 programs. Continuing the drama’s popularity, TVING is still releasing short videos about “Lovely Runner” as if the drama is still broadcasting to soothe fans’ disappointment after it ended.
The actors have also been meeting with the media through interviews recently. Fashion brands and magazines are also contacting them for work.
First of all, Byun Woo-seok will start his fanmeeting in Asia this weekend. Local fans are cheering for Byun Woo-seok’s quick promotion and “Seon-jae’s influence”. Before holding his fanmeeting in Korea this July, Byun Woo-seok is expected to spread the Korean Wave even more by meeting fans in Taiwan, Bangkok, the Philippines Indonesia, and Singapore.
The female lead Kim Hye-yoon will also leave for Bali, Indonesia on June 8th to do a photoshoot.
Normally, there are announcements for airport fashion of celebrities’ departures. It ss a natural process for the brands sponsoring stars to disclose the schedule and terminal of the departures at Incheon International Airport.
Disclosing Kim Hye-yoon’s departure schedule, a brand promoter who sponsored the actress even made a notice, saying “Actress Kim Hye-yoon will wear shoes of the shoe brand 000 upon at Incheon International Airport leaving for Bali, Indonesia on June 8th”, adding “We would appreciate it so much if you could take full-body shots of the actress to show the shoes, if possible”.
Another brand also simply requested, “Please capture Kim Hye-yoon’s appearance”.
Proving Kim Hye-yoon’s rising popularity, this situation also shows the intense competition among brands. Each brand’s approach also reflects the fierce rivalry.
In this regard, a brand’s CEO explained, “As the drama is so popular, the brand must have put a lot of effort into working with the actor”, adding “Of course, it’s understandable. However, such an announcement was made due to the brand’s concerns that they wouldn’t get the shots they wanted because it’s about shoes rather than clothes”.
Another brand official said, “This also certifies the power of the drama and actress Kim Hye-yoon. There are differences in the brands’ approaches, but as they made polite requests, there would be no big problem”.
