3rd place BTS Jungkook, 2nd place Cha Eunwoo, 1st place in ‘January Boy Group Individual Brand Reputation’ is…

Who is the male idol that took first place in the 'January Boy Group Individual Brand Reputation'?

phuonganhvu119March 24, 2024Last Updated: March 24, 2024

1 minute read

The Korea Corporate Reputation Research Institute extracted 114,130,418 brand big data of 703 individual boy groups from December 14 last year to January 14 this year to analyze the boy group’s personal brand reputation big data. The brand reputation index was analyzed with the participation index, media index, communication index, and community index created with the behavioral analysis. Compared to the boy group’s individual brand reputation big data of 110,174,309 last December, it increased by 3.59%.

The BTS Jimin brand, which ranked first in the boy group’s individual brand reputation, was analyzed as a brand reputation index of 5,713,172, with a participation index of 624,897, a media index of 593,036, a communication index of 2,356,240, and a community index of 2,139,000. Compared to last December’s brand reputation index of 5,724,844, it fell by 0.20%.

2nd place was Astro’s Cha Eunwoo brand, which has a brand reputation index of 5,643,772, with a participation index of 2,136,732, a media index of 937,026, a communication index of 906,566, a community index of 1,663,449. Compared to last December’s brand reputation index of 5,324,782, it rose by 5.99%.

In third place, the BTS Jungkook brand was analyzed as a brand reputation index of 4,804,755, with a participation index of 386,541, a media index of 364,414, a communication index of 1,693,307, and a community index of 2,360,493. Compared to last December’s brand reputation index of 10,364,722, it fell by 53.64%.