A new song featuring The Weeknd, one of the most popular pop stars now, is becoming a hot topic among K-pop fans. This is because the title of the song is none other than “KPOP”.
The single “KPOP” released on July 21st is a collaboration between famous American hip-hop artist Travis Scott, R&B singer The Weeknd and Latin artist Bad Bunny.
Expectations were high for the meeting of three singers who are building a unique music world and popularity in each genre.
In particular, The Weeknd is gaining great popularity in Korea as a pop star who wrote a huge record of staying on Billboard’s main single chart “Hot 100” for more than 90 weeks with his hit song “Blinding Lights”.
When the title of the song this time was revealed, various speculations arose such as it is a diss about K-pop or a love song based on K-pop, but actually the song did not contain anything related to K-pop.
It is interpreted that “KPOP”, which appears in the lyrics of this song, is a slang that compares a type of drug to lollipop.
Sony Music Korea also said, “We haven’t been informed of any actual connection to K-pop or Korea regarding this song.”
However, due to the presence of a line that refers to Korean women (she Korean) and suggestive content implying drugs and sex, some netizens criticized the song, “Aren’t they indirectly belittling K-pop?” and “It seems like they did noise marketing by using K-pop.“
On the other hand, there were also views that Scott is a hip-hop artist and The Weeknd has also incorporated dark materials such as drugs into music for a long time, saying, “It’s only a wordplay, and it’s too much to see that K-pop is belittled.”
Popular music critic Kim Do Heon said, “The title seems to have an ambiguous intention. There are some points that can make you feel bad as it includes content about sexual pleasure and mentions Korean women.“
Critic Kim explained, “However, in the case of The Weeknd, it seems that he didn’t intend to belittle K-pop because he has shown his affection for K-pop to the extent that he directly certifies that he enjoys listening to NewJeans’ songs.”
Source: Daum
