In the brand reputation of entertainers, Yoo Jae Suk maintained the unchanging 1st place.
On February 4th, the Korea Corporate Reputation Research Institute analyzed 45,763,935 brand big data of 50 entertainment broadcasters from Jan 4th to Feb 4th. As a result of the analysis, Yoo Jae Suk took first place, Shin Dong Yup took second place, and Kim Jong Kook took third place.
In February 2023, Top 30 in entertainers’ brand reputation rankings are Yoo Jae Suk, Shin Dong Yup, Kim Jong Kook, Kim Gura, Lee Sang Min, Park Myung Soo, Lee Kyung Kyu, Jeon Hyun Moo, Kang Ho Dong, Seo Jang Hoon, Kim Jong Min, Kim Min Kyung, Haha, Kim Shin Young, Kim Jun Ho, Song Ji Hyo, Kim Hee Chul, Lee Kwang Soo, Park Na Rae, Ahn Dong Guk, Ahn Young Mi, Park Mi Sun, Kim Sung Joo, Hong Joo, and Cha Tae Hyun.
Yoo Jae Suk, who ranked first, was analyzed to have a brand reputation index of 3,785,310, with a participation index of 461,275, a media index of 584,750, a communication index of 1,080,081, and a community index of 1,659,204. Compared to his brand reputation index of 3,305,504 in January, it rose by 14.52%.
Shin Dong Yup, in second place, was analyzed to have a brand reputation index of 2,028,905, with a participation index of 116,666, a media index of 583,386, a communication index of 626,500, and a community index of 702,353. Compared to his brand reputation index of 2,032,058 in January, it decreased by 0.16%.
Third place Kim Jong Kook was analyzed to have a brand reputation index of 1,932,445 with a participation index of 259,313, a media index of 302,874, a communication index of 399,803, and a community index of 970,456. Compared to his brand reputation index of 1,873,221 in January, it rose by 3.16%.
Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of analyzing brand big data in February 2023 of the brand reputation of entertainment broadcasters, the Yoo Jae Suk brand ranked first. Looking at the detailed analysis, his brand consumption decreased by 15.08%, brand issues decreased by 7.22%, brand communication increased by 9.04%, and brand expansion increased by 0.37%.”
He added, “In Yoo Jae Suk’s brand, ‘talking, transforming, and appearing’ came out the highest in the link analysis. In the keyword analysis, “You quiz, floating, and crisis theory were highest-ranked. The analysis of the positive-negativity rate for Yoo Jae Suk’s brand was analyzed as 84.70% of the positive rate.”