The British media outlet, The Times, has recently become a hot topic by introducing the ‘Avengers’ of K-culture.
On October 11th, posts about ‘the icons of Korean culture ỉtroduced by The Times’ were uploaded on various online communities and have drawn great attention from netizens. The article, which has been spread widely by K-netizens, was posted in the Sunday edition of The Times on October 10th (local time). In particular, it described the popularity of the Korean Wave these days. In this article, The Times began by analyzing, “The popularity of ‘Squid Game’ is no accident. We’re all fans of the Korean Wave now.”
After that, they started to introduce the leading icons of the Korean Wave, such as movie directors and idol groups, one after another. The first person they mentioned was Bong Joon-ho, director of the movie that achieved 4 Oscar gold medals ‘Parasite’. While introducing the commercial success of ‘Parasite’ in the U.K, The Times also brought up other K-contents that have recently become popular on Netflix, such as “Hometown Cha Cha Cha”.
Then, BTS, the center of the Korean Wave, couldn’t be missed out on. This media outlet stated that BTS has been so popular to the point that the group could be comparable to the famous band Coldplay. ‘My Universe’, BTS’s collaboration song with Coldplay, is said to have become a rival to Psy’s ‘Gangnam Style’ in 2012. BLACKPINK, the group of 4 girls who recently appeared at Chanel and Dior Show during the Paris Fashion Week, is also mentioned. The Times also included an image that showed ‘Squid Game’ Jung Ho-yeon, Bong Joon-ho, BLACKPINK, and BTS with the Korean flag in the background.
Jung Ho-yeon, who recently made her name known through the drama ‘Squid Game’, drew attention as her picture was made the largest on the front page. However, it was disappointed that Psy, who became a global star with the super hit ‘Gangnam Style’, was absent from the list.
The British Daily Mail also published an article about Korean Wave to introduce the icons of Korean culture. On October 8th, the article titled “How Korean culture became mainstream in the U.K” was released on the online edition of Daily Mail. Specifically, it reported that Korean food, fashion, music, and Korean language are now ubiquitous in the U.K. In addition, they also mentioned Psy, BTS, and BLACKPINK as the representatives of Korean culture, following ‘Parasite’.