According to the analysis of Big Data in September 2018, 1st place was BTS, 2nd place was Son Heungmin and 3rd place was BLACKPINK.
The Korea Institute of Enterprise reputation research conducted by the Korea Institute for Star Branded Criticism from August 28, 2018 to September 29, 2018 was analyzed by measuring the consumer participation index, media index, communication index, and community index of the top 100 Korean celebrities.
Korea’s top 100 stars were chosen based on analysis results of brand reputation among entertainers, actors, actresses, singers, boy bands, girl groups, comedians and sports stars analyzed in September 2018.
Source: Korean Brand Reputation Reports
