Celebrity

This actor surpassed Uhm Jung Hwa, Han Seok Kyu & Lee Do Hyun to dominate No.1 on the May Drama Cast Brand Reputation Ranking

The Drama Cast Brand Reputation Ranking in May has been released.

On the 5th, the Korea Corporate Reputation Research Institute announced the result of the analysis of big data on the brand reputation of drama actors in May. The winner of No.1 is Lee Je Hoon.

lee je hoon

The Korea Corporate Reputation Research Institute analyzed 62,192,698 brand big data of 50 actors in dramas aired from April 5th to May 5th and measured brand participation, media coverage, communication, and community indexes to calculate their brand reputation scores. Compared to last month’s figure (50,583,656), the drama cast brand big data increased by 22.95%.

Lee Je Hoon topped the list with a total brand reputation score of 5,232,935, including a participation index of 1,184,812, a media index of 1,079,793, a communication index of 1,016,375 and a community index of 1,951,955.

uhm jung hwa

The second place went to Uhm Jung Hwa with a total brand reputation score of 2,919,343. This brand came out with a participation index of 682,625, a media index of 629,600, a communication index of 494,263, and a community index of 1,112,855.

ahn hyo seop

Ahn Hyo Seop placed 3rd with an overall result of 2,551,863 brand reputation score with a participation index of 372,329, a media index of 341,827, a communication index of 1,409,471 and a community index of 428,235.

CEO of Korea Corporate Reputation Research Institute Koo Chang Hwan said, “According to the brand reputation analysis of drama actors in May, actor Lee Je-hoon, who aroused keen huge interest with his performance in the drama tTaxi Driver 2’, was announced to have the highest brand reputation score. In particular, Lee Je Hoon’s brand showed high scores in the big data linked to ‘revenge’, ‘donation’, and ‘thrilling’, with keywords, such as ‘Taxi Driver’, ‘investigation team leader’, and ‘Yoo Quiz’. In the analysis of the positive-negative ratio, his result showed a positive ratio of 82.07%.”

TOP 30 of the 2023 May Drama Actor Brand Reputation Ranking consists of Lee Je Hoon, Uhm Jung Hwa, Ahn Hyo Seop, Han Seok Kyu, Pyo Ye Jin, Cha Joo Young, Woo Do Hwan, Lee Do Hyun, Yoo In Na, Lee Sung Kyung, Jang Na Ra, Shin Jae Ha, Min Woo Hyuk, Shin Ye Eun, Ahn Jae Hyun, Baek Jin Hee, Kim Beom Cheol, Lee Si Woo, Jang Dong Yoon, Myung Se Bin, Seol In Ah, Kim Seo Hyung, Jang Hyuk, Lee Chae Young, Kim Ji Yeon, Kim Jae Won, Choi Yoon Young, Lee Joo Woo, Kim Min Kae, and Choo Young Woo.

Source: Wikitree

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