The growth of the OTT platform Coupang Play is fierce, thanks to Kim Soo-hyun.
“One Ordinary Day,” starring actors Kim Soo-hyun and Cha Seung-won, has been produced and is airing as an original Coupang Play drama. Upon its release on Nov 27th, it was crowned No. 1 on the Top 20 popular chart of Coupang Play, as well as receiving countless favorable reviews both online and offline.
According to the daily activity user (DAU) record of Coupang Play since the first release of “One Ordinary Day” episodes 1 and 2, it has grown 41.9% compared to the previous week. After the 3rd and 4th episodes were released on Dec 5th, the number soared to 94.2% compared to the 26th of last month, which is just before the release of “One Ordinary Day.”
The growth rate of new Coupang Play subscribers is bound to be more noticeable. On Nov 28th, the day after the release of “One Ordinary Day,” the number of new subscribers increased 171% compared to the previous week, and as word of mouth went viral, Nov 29th recorded a surprising rise of 85% compared to the previous day and 254% compared to the previous week.
According to the growth rate of OTT platform MAU (Monthly Activity User), Coupang Play recorded an average growth rate of 20.87% per month from January to October. Prior to “One Ordinary Day,” the live broadcast of the EPL games to which Son Heung-min belongs and the launch of “SNL Korea Season 1” was interpreted as the background of such an overwhelming growth.
Meanwhile, Kim Soo-hyun has become the highest-paid star since the drama “My Love from the Star” that reignited the Korean Wave in China and “It’s Okay to Not Be Okay” that revived the Korean Wave in Japan. The appearance fee for him paid by “One Ordinary Day” is 500 million won per episode, which is a total of 4 billion won.
“One Day” is a legal drama led by Hyun-soo (Kim Soo-hyun), who was an ordinary college student but became a murder suspect overnight, and Shin Kyung-won (Cha Seung-won), a lawyer who prioritizes himself first. The series is known to be a remake of the British BBC drama “Criminal Justice“.