Thanks to the “Jennie effect”, Lotte Chilsung reached No. 1 on the beverage brands rankings
That is why BLACKPINK Jennie is enthusiastically welcomed by famous brands!
Lotte Chilsung (the branch that specializes in soft drinks: soju, milk, water, tea, …) has reached No.1 on the beverage brand rankings in April 2021.
Lotte Chilsung Beverage’s brand reputation index in April was 9M8, up 91.74% and analytical data increased by 20.31% compared to March.
Analysts believe that this great achievement was due to the “effect” of when Jennie became the brand’s model. “Jennie effects” has helped Lotte “defeat” Jinro and rise to No.1 on the chart.