Celebrity

Surpassing IU, Lim Young Woong, and Yoo Jae Suk, 1st place in August advertisement model brand reputation ranking is?

The ranking of advertisement model brand reputation for August has been revealed.

The Korean Business Research Institute unveiled the Top 50 in August Advertisement Model Brand Reputation rankings on August 15th.

According to the announcement, BTS topped this month’s rankings, surpassing IU in 2nd place, Lim Young Woong in 3rd place, Yoo Jae Suk in 4th place, and Son Heung Min in 5th place. 

The rankings were determined based on analysis of consumer brand participation, media, communication, community index, etc. by extracting 30,945,362 advertising model brand big data from July 15th to August 15th.

BTS recorded a brand reputation index of 2,498,060, showing a fairly significant gap with No.2 IU (brand reputation index of 1,913,772) and No.3 Lim Young Woong (brand reputation index of 1,346,122).

In addition, compared to 2,321,403 recorded in June, BTS’s brand reputation index increased by 7.61% in August, raising their overall ranking from 3rd to 1st place. BTS has temporarily suspended group activities and is focusing on solo careers, but their impact as a whole group is still strong. 

Highest-ranked terms in BTS’s link analysis are “active”, “focus”, “model”. Highest-ranked keywords related to BTS are the 3 brands they endorse, namely “Samsung Galaxy”, “Lotte Xylitol”, and “Coway”. BTS’s positivity-negativity ratio came out to be 90.81% positive reactions.

August Advertisement Model Brand Reputation Top 30 are as follows: 

  1. BTS
  2. IU
  3. Lim Young Woong
  4. Yoo Jae Suk
  5. Son Heung Min
  6. Gong Yoo
  7. Son Seok Koo
  8. BLACKPINK
  9. Kim Yuna
  10. Kim Jong Kook
  11. Lee Chan Won
  12. Kang Daniel
  13. Cha Eun Woo
  14. SEVENTEEN
  15. Lee Jung Jae
  16. Girls’ Generation
  17. Jung Woo Sung
  18. IVE
  19. aespa
  20. Lee Sang Min
  21. Hong Hyun Hee
  22. Kim Tae Ri
  23. Oh My Girl
  24. TWICE
  25. Lee Byung Hun
  26. Lee Hyo Ri
  27. Yoona
  28. Jung So Min
  29. Park Seo Joon
  30. Psy 

Source: wikitree

Back to top button