She took 1st place in this month’s Female Singer Brand Reputation rankings by a noticeable gap.
On March 26th, The Korean Business Research Institute unveiled this month’s brand reputation rankings for singers. The rankings are the result of analyzing big data of singers’ brand indexes from February 26th to March 26th. Accordingly, among female singers, 3rd place belonged to (G)I-DLE, Girls’ Generation’s Taeyeon came in 2nd place, and IU took 1st place.
In the Top 10 of March brand reputation for all singers, IU (2nd place), Taeyeon (6th place), and (G)I-DLE (8th place) are the only female acts. BTS rose to the top of this month’s list, followed by Lim Young Yoong (3rd place), Jay Park (4th place), Lee Chan Won (5th place), Kang Daniel (7th place), Lee Solomon (9th place), and Young Tak (10th place).
As for female singers alone in the brand reputation rankings, Red Velvet, BLACKPINK, STAYC, TWICE, Oh My Girl, and aespa made into the top in this order, following IU, Taeyeon, and (G)I-DLE.