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Stars Brand Reputation Rankings in April: No.3 is Big Bang, No.2 is Lim Young-woong, the first place is?

As a result of big data analysis of star brand reputation in April 2022, the first place was BTS, the second place was Lim Young-woong, and the third place was Big Bang. 

Korea Business Reputation Research Institute measured 206,452,665 star brand big data measured from March 30, 2022, to April 30, 2022, to measure participation index, media index, media index, and community index for famous brands through consumer behavior analysis. Compared to the brand’s 195,725,085 big data stars in March, it was up 5.48%.

ranking

The BTS brand, which ranked first in the star brand reputation, was analyzed as a brand reputation index of 11,052,255, with a participation index of 1,461,448, a media index of 2,097,880, a communication index of 3,264,866, a community index of 4,228,063. Compared to the Star Brand Reputation Index of 8,359,144 in March, it increased by 32.22%.

BTS

In the second place, Lim Young-woong‘s brand was analyzed with a brand reputation index of 8,501,064, with a participation index of 2,044,725, a media index of 1,267,985, a communication index of 1,764,753, and a community index of 3,423,601. Compared to the Star Brand Reputation Index of 6,007,831 in March, it increased by 41.50%.​

Lim Young-woong

The 3rd place Big Bang brands were analyzed with a brand reputation index of 6,362,585 with a participation index of 1,485,697, a media index of 1,506,571, a communication index of 1,238,036, a community index of 2,132,281. The Big Bang brand was newly included in the star brand reputation analysis.

BIGBANG comeback 2022

Son Heung-Min‘s brand was analyzed with a brand reputation index of 5,955,945, with a participation index of 1,325,544, a media index of 1,538,237, a communication index of 1,218,823, a community index of 1,873,341. Compared to the star brand reputation index of 8,806,324 in March, it fell by 32.37%.

son Heung-Min

The 5th place IU brand was analyzed with a brand reputation index of 5,413,408 with a participation index of 818,575, a media index of 1,137,432, a communication index of 1,414,823, a community index of 2,042,578. Compared with the star brand reputation index of 5,733,796 in March, it fell 5.59%.

IU

In April 2022, the top 30 star brand reputation rankings are as follows:

  1. BTS
  2. Lim Young-woong
  3. Big Bang
  4. Son Heung-min
  5. IU
  6. Son Ye-jin
  7. Black Pink
  8. Ryu Hyun-jin
  9. Kim Jun-ho
  10. Lee Chan-won
  11. Psy
  12. Lim Chang-jung
  13. (G)I-DLE
  14. Yoo Jae-Seok
  15. TWICE
  16. NCT
  17. Oh My Girl
  18. Seventeen
  19. Girls’ Generation
  20. Ive
  21. Park Gun
  22. Young Tak
  23. EXO
  24. Lee Seung-gi
  25. Kang Daniel
  26. Kim Jong-kook
  27. Lee Jung-jae
  28. Jessi
  29. Song Hye-kyo
  30. Cosmic Girls
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