Stars Brand Reputation Rankings in April: No.3 is Big Bang, No.2 is Lim Young-woong, the first place is?

dhanApril 30, 2022Last Updated: April 30, 2022

1 minute read

As a result of big data analysis of star brand reputation in April 2022, the first place was BTS, the second place was Lim Young-woong, and the third place was Big Bang.

Korea Business Reputation Research Institute measured 206,452,665 star brand big data measured from March 30, 2022, to April 30, 2022, to measure participation index, media index, media index, and community index for famous brands through consumer behavior analysis. Compared to the brand’s 195,725,085 big data stars in March, it was up 5.48%.

The BTS brand, which ranked first in the star brand reputation, was analyzed as a brand reputation index of 11,052,255, with a participation index of 1,461,448, a media index of 2,097,880, a communication index of 3,264,866, a community index of 4,228,063. Compared to the Star Brand Reputation Index of 8,359,144 in March, it increased by 32.22%.

In the second place, Lim Young-woong‘s brand was analyzed with a brand reputation index of 8,501,064, with a participation index of 2,044,725, a media index of 1,267,985, a communication index of 1,764,753, and a community index of 3,423,601. Compared to the Star Brand Reputation Index of 6,007,831 in March, it increased by 41.50%.

The 3rd place Big Bang brands were analyzed with a brand reputation index of 6,362,585 with a participation index of 1,485,697, a media index of 1,506,571, a communication index of 1,238,036, a community index of 2,132,281. The Big Bang brand was newly included in the star brand reputation analysis.

Son Heung-Min‘s brand was analyzed with a brand reputation index of 5,955,945, with a participation index of 1,325,544, a media index of 1,538,237, a communication index of 1,218,823, a community index of 1,873,341. Compared to the star brand reputation index of 8,806,324 in March, it fell by 32.37%.

The 5th place IU brand was analyzed with a brand reputation index of 5,413,408 with a participation index of 818,575, a media index of 1,137,432, a communication index of 1,414,823, a community index of 2,042,578. Compared with the star brand reputation index of 5,733,796 in March, it fell 5.59%.