Celebrity

Son Seok Koo beats Song Joong Ki and Ma Dong Seok to top the Movie Actor Brand Reputation Ranking in May 2023

On May 29th, the Korea Corporate Reputation Research Institute announced the result of the big data analysis in May 2023.

Accordingly, Son Seok Koo ranked first in the movie actor brand reputation ranking this month. He was followed by Song Joong Ki and Ma Dong Seok, respectively.

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The Korea Corporate Reputation Research Institute indexed 123,597,230 brand big data of 50 movie actors loved by Korean consumers from April 29th to May 29th by measuring consumer participation, social media, communication and community indices. Compared to the movie actor brand big data of 202,325,951 in April, it decreased by 38.91%.

In the movie actor brand reputation analysis, brand big data was analyzed with participation index, media index, communication index and community index. The brand reputation index is an index that extracts brand big data and analyzes consumer behavior through reputation analysis algorithms, then classifies and weighs participation value, communication value, media value, community value and social value.

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Top 30 actors who appeared in the 2023 May Movie Actor Brand Reputation Ranking are Son Seok Koo, Song Joong Ki, Ma Dong Seok, Jeon Do Yeon, Kim Hye Soo, Park Seo Joon, Kim Tae Ri, Heo Sung Tae, Hyun Bin, Jo Seung Woo, Jung Hae In, Kim Da Mi, Cho Jin Woong, Kim Nam Gil, Jeon Hye Jin, Park Bo Young, Ryu Jun Yeol, Han Ji Min, Lee Byung Hun, Lee Jung Jae, Honey Lee, Ra Mi Ran, Hwang Jung Min, Song Seung Heon, Yoo Hae Jin, Im Si Wan, Choi Min Sik, Han Hyo Joo, Jin Seon Kyu and Gong Myung.

Director Koo Chang Hwan of the Korea Corporate Reputation Research Institute said, “As a result of movie actors’ brand reputation analysis in May 2023, the brand Son Seok Koo was analyzed as No.1. In the big data link analysis, the brand Son Seok Koo was linked with ‘Gentle, sweet, sexy’, while in his keyword analysis, ‘Baeksang Arts Awards, Nine Puzzle, model’ appeared the most. In the analysis of the positive/negative ratio, the positive ratio was analyzed as 83.36%.

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Actors listed in the 2023 May Movie Actor Brand Reputation Ranking in order are Son Seok Koo, Song Joong Ki, Ma Dong Seok, Jeon Do Yeon, Kim Hye Soo, Park Seo Joon, Kim Tae Ri, Heo Sung Tae, Hyun Bin, Jo Seung Woo, Jung Hae In, Kim Da Mi, Cho Jin Woong, Kim Nam Gil, Jeon Hye Jin, Park Bo Young, Ryu Jun Yeol, Han Ji Min, Lee Byung Hun, Lee Jung Jae, Honey Lee, Ra Mi Ran, Hwang Jung Min, Song Seung Heon, Yoo Hae Jin, Im Si Wan, Choi Min Sik, Han Hyo Joo, Jin Seon Kyu, Gong Myung, Ha Jung Woo, Lee Sung Min, Gong Hyo Jin, Go Min Si, Jo In Sung, Jo Jung Suk, Park Sung Woong, Ahn Sung Ki, Yeo Jin Goo, Jo Woo Jin, Lee Jin Wook, Byun Yo Han, Jang Dong Gun, Cha Seung Won, Kang Ha Neul, Lee Dong Hwi, Ahn Jae Hong, So Ji Sub, Im Won Hee and Park Hae Jin.

Source: Daum

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