Son Seok-koo beats Lee Byung-hun and Shin Min-ah to top the Drama Actor Brand Reputation Ranking in June 2022
Actor Son Seok-koo took first place in the drama actor brand reputation ranking.
On June 5th, the Korea Corporate Reputation Research Institute announced the result of the big data analysis in June 2022. Accordingly, Son Seok-koo ranked first in the drama actor brand reputation ranking this month. He was followed by Lee Byung-hun and Shin Min-ah, respectively.
The Korea Corporate Reputation Research Institute indexed 57,138,259 brand big data of 50 actors appearing in dramas broadcast from May 5th to June 5th by measuring consumer participation, social media, communication and community indices. Compared to the drama actor brand big data of 64,467,360 in May, it decreased by 11.37%.
In the drama actor brand reputation analysis, brand big data was analyzed with participation index, media index, communication index and community index. The brand reputation index is an index that extracts brand big data and analyzes consumer behavior through reputation analysis algorithms, then classifies and weighs participation value, communication value, media value, community value and social value.
Brand big data analysis can measure positive evaluation of brands, source and interest in media, consumer interest and communication volume, community spread on issues, response and popularity of content.
Top 30 actors who appeared in the 2022 June Drama Actor Brand Reputation Ranking are Son Seok-koo, Lee Byung-hun, Shin Min-ah, Lee Joon-gi, Lee Min-ki, Im Soo-hyang, Han Ji-min, Lee El, Jeong Dong-won, Kang Han-na, Seo Hyun-jin, Park Hae-jin, Lee Joon, Jin Ki-joo, Jung Joon-ho, Hong Ji-yoon, Cha Seung-won, Lee Sung-kyung, Kim Ji-eun, Kim Ji-won, Hwang In-yeop, Lee Kwang-soo, Lee Seo-jin, Sung Hoon, Lee Jung-eun, So Ji-sub, Lee Gyeung-young, Seolhyun, Park Joo-hyun, Jang Hyuk.
In first place, Son Seok-koo was analyzed to have a brand reputation index of 4,323,087 with the participation index of 1,033,712, media index of 713,514, communication index of 1,873,737, community index of 702,124.
In second place, Lee Byung-hun was analyzed to have a brand reputation index of 2,615,212 with the participation index of 431,531, media index of 545,705, communication index of 705,310, community index of 932,666.
In third place, Shin Min-ah was analyzed to have a brand reputation index of 2,420,996 with the participation index of 366,152, media index of 554,193, communication index of 753,719, community index of 746,932.
In fourth place, Lee Joon-gi was analyzed to have a brand reputation index of 2,306,450 with the participation index of 515,701, media index of 511,664, communication index of 535,367, community index of 743,718.
In fifth place, Lee Min-ki was analyzed to have a brand reputation index of 2,019,927 with the participation index of 369,884, media index of 350,055, communication index of 515,921, community index of 784,068.
Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute said, “As a result of drama actors’ brand reputation analysis in June 2022, the brand Son Seok-koo, who showed a strong impression in the drama ‘My Liberation Notes’, was analyzed as No.1. In the big data link analysis, the brand Son Seok-koo was linked with ‘Revere, thank you, passionate acting’, while in his keyword analysis, ‘Mr. Gu, Liberation Notes, Kim Ji-won’ appeared the most. In the analysis of the positive/negative ratio, the positive ratio was analyzed as 84.57%.”
In addition, he explained, “Drama actor brand category analysis of brand big data in June 2022 showed a 11.37% decrease compared to 64,467,360 big data of drama actor brands in May 2022. According to the detailed analysis, brand consumption, brand issue, brand communication and brand spread respectively fell by 10.12%, 11.66%, 0.35% and 19.71%.”
Meanwhile, the Korea Corporate Reputation Research Institute (Director Koo Chang-hwan) analyzes brand big data to figure out the amount of change in brand reputation. Actors listed in the June Drama Actor Brand Reputation Ranking in order are Son Seok-koo, Lee Byung-hun, Shin Min-ah, Lee Joon-gi, Lee Min-ki, Im Soo-hyang, Han Ji-min, Lee El, Jeong Dong-won, Kang Han-na, Seo Hyun-jin, Park Hae-jin, Lee Joon, Jin Ki-joo, Jung Joon-ho, Hong Ji-yoon, Cha Seung-won, Lee Sung-kyung, Kim Ji-eun, Kim Ji-won, Hwang In-yeop, Lee Kwang-soo, Lee Seo-jin, Sung Hoon, Lee Jung-eun, So Ji-sub, Lee Gyeung-young, Seolhyun, Park Joo-hyun, Jang Hyuk, Hong Eun-hee, Kim Young-dae, Chae Jong-hyeop, Lee Seung-yeon, Shin Dong-wook, Kwak Do-won, Cha Ye-ryeon, Seo Ji-hye, Park Ji-yeon, Yoon Doo-joon, Han Go-eun, Lee Gyeung-young, Ahn Bo-hyun, Heo Sung-tae, Kim Kwang-kyu, Nam Sang-ji, Lee Joo-bin, Bae In-hyuk, Kim Woo-seok, Jo Bo-ah.
Source: daum
