Singer Brand Reputation Rankings in December: No.3 is NewJeans, No.2 is Lim Young Woong, No.1 is?

As a result of big data analysis of singer brand reputation in December 2022, the first place was BTS, the second place was Lim Young Woong and the third place was NewJeans.

The Korea Corporate Reputation Research Institute announced on Dec 24th, “As a result of big data analysis of singer brand reputation in December 2022, BTS, Lim Young Woong and NewJeans ranked 1st~3rd, respectively.” Compared with 125,687,058 brand big data in November, the singer brand category increased by 16.47%.

The December 2022 Singer Brand Reputation Rankings from No.1 to No.30 were BTS, Lim Young Woong, NewJeans, BLACKPINK, Younha, IU, Lee Chan Won, IVE, LE SSERAFIM, Young Tak, Seventeen, Red Velvet, Kim Ho Joong, Cho Yong Pil, (G)I-DLE, Jung Dong Won, Kang Daniel, Song Ga In, HIGHLIGHT, Psy, Jang Min Ho, Girls’ Generation, NCT, TWICE, Jessi, Jukjae, aespa, Taeyeon, Noel and Davichi.

The BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the singer brand reputation, was analyzed as a brand reputation index of 10,830,271, with a participation index of 1,123,127, a media index of 2,975,036, a communication index of 2,160,175, a community index of 4,571,933. Compared to the singer brand reputation index of 15,693,195 in November, it decreased by 30.99%.

In the second place, the Lim Young Woong brand was analyzed as a brand reputation index of 10,727,996, with a participation index of 2,382,818, a media index of 3,522,927, a communication index of 2,435,954, a community index of 2,386,297. Compared to the singer brand reputation index of 6,837,983 in November, it increased by 56.89%.

The 3rd place NewJeans (Minji, Hanni, Danielle, Haerin, Hyein) was analyzed as a brand reputation index of 9,405,479, with a participation index of 2,050,637, a media index of 3,698,599, a communication index of 1,765,208, a community index of 1,891,035. Compared to the singer brand reputation index of 3,974,034 in November, it increased by 136.67%.

Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of big data analysis of singer brand reputation in December 2022, BTS ranked first. Compared with 125,687,058 brand big data in November, the singer brand category increased by 16.47%. According to the detailed analysis, brand consumption increased by 2.66%, brand issue increased by 26.01%, brand communication increased by 13.72%, and brand spread increased by 16.91%.“

Source: Business Korea