The ‘September Actor Brand Reputation’ chart has been announced.
On the 9th, the Korean Corporate Reputation Research Institute announced the results of big data analysis of movie actor brand reputation in September. According to the results, Lee Jung-jae beat second-place Jung Woo-sung, third-place Son Seok-gu, fourth-place Park Hae-il, and fifth-place Ko Yoon-jung to take the honor of winning the first place.
The result is based on the contents of measuring brand participation, media, communication, and community index of consumers by extracting 247,669,647 brand big data of 50 movie actors loved by Korean consumers for one month from the 9th of last month to the 9th of this month.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of analysis of movie star brand reputation in September 2022, movie star Lee Jung-jae ranked first. According to a detailed analysis, brand consumption fell 0.68%; brand issues rose 24.57%, brand communication rose 9.61%, and brand spread rose 2.81%.”
He then analyzed the brand, saying, “Lee Jung-jae’s brand was highly analyzed for ‘challenge, box office, breakthrough’ in link analysis, and ‘hunt, director, and squid game’ in keyword analysis.”
Meanwhile, Lee Jung-jae, who became a world-class star with Netflix’s “Squid Game,” continues his various activities, including being officially invited to the 75th Cannes Film Festival with his film “Hunt.” He will also appear as the 74th Emmy Award winner on the 12th.
Source: wikitree
