Actress Kim Go-eun of tvN’s “Little Women” beat all other famous names to top the October Brand Reputation Ranking for drama cast.
According to a recent announcement by the Korea Corporate Reputation Research Institute, actress Kim Go-eun topped the October Drama Actor Brand Reputation Ranking. Kim Go-eun, who placed 11th in the same chart last month, jumped 10 steps up at once to win the No.1 spot.
The ranking was measured by the Korea Corporate Reputation Research Institute based on brand big data of actors who appeared in TV series aired from September 10th to October 10th.
The Korea Corporate Reputation Research Institute explained, “As a result of our analysis of drama cast brand reputation in October 2022, Kim Go-eun brand, which attracted huge attention from brand consumers together with tvN series ‘Little Women’, came out as the No.1”
TOP30 drama actors in the October Brand Reputation Ranking are Kim Go-eun, Lee Seung-gi, Lee Se-young, Wi Ha-joon, Nam Ji-hyun, Yook Sung-jae, Park Ji-hoo, Jung Chae-yeon, Um Ji-won, Jang Seung-jo. Lee Jong-won, Go Kyung-pyo, Lee Ha-na, Kwak Dong-yeon, Ji Chang-wook, Cha Ye-rin, Jung Il-woo, Son Hyun-joo, Choi Dae-hoon, Kim Jae-young, Nam Sang-ji, Kim Seon-ah, Kang Min-ah, Lee Yoo-mi, Yeonwoo, Jung Moon-sung, Jung Woo, Kim Seul-gi, Im Joo-hwan, and Kim Hyo-jin.
The brand reputation index is an indicator created through brand big data analysis by doing research on consumers’ online habits that have significant impacts on brand consumption and it is measured by evaluating the positive and negative responses for brands, media interest, consumer participation and communication volume, as well as conversations on social networking sites.