There is a boy group member that topped the Boy Group Individual Brand Reputation Rankings for 35 consecutive months. He’s BTS Jimin.
According to a report released by the Korea Corporate Reputation Research Institute on November 20th, BTS Jimin ranked No.1 in the November Boy Group Member Brand Reputation Rankings with an overwhelming result. Jimin once again surprised everyone as he has been dominating this top spot for 35 months.
In this month’s Boy Group Individual Brand Reputation Rankings, BTS Jimin is followed by BTS V, SF9 Rowoon, ASTRO Cha Eun-woo, BTS Jin, 2PM Junho, BTS Jungkook, Victon Choi Byung-chan, Winner Song Min-ho, Big Bang G-Dragon, BTS Suga, NCT Taeyong, Super Junior Hee Chul, NCT Jaehyun, BTS RM, Seventeen DK, SHINee Jonghyun, BTS J-hope, NCT Jungwoo, SHINee Key, EXO Chen, SHINee Minho, NCT Doyoung, The Boyz Hyunjae, HIGHLIGHT Yoon Doo-joon, The Boyz Juyeon, Seventeen Mingyu, NCT Mark, Seventeen Jun and NU’EST Minhyun.
Director of the Korea Corporate Reputation Research Institute, Koo Chang-hwan, said, “BTS Jimin ranked No.1 in the Boy Group Member Brand Reputation Rankings. In particular, the high-ranking words related to Jimin were ‘congratulate’, ‘set a record’, and ‘cool’. Meanwhile, his highest-ranking keywords were ‘friends’, ‘ARMY’ and ‘concert’.”
He continued to analyze, “Jimin received a positive rate of 89.69% in the analysis of positive-negative reactions. Compared to his brand reputation index in October 2021 (7.654.771), his November figure fell 32.47%. According to detailed analysis, his brand consumption decreased by 34.43%, brand issues decreased by 19.77%, brand communication fell by 32.47%, and brand expansion also fell by 37.08%”.