The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,453 idols, using big data collected from October 21 to November 21.
BTS’s Jimin held onto his spot at the top of the list this month with a brand reputation index of 9,463,655. High-ranking phrases in Jimin’s keyword analysis included “BE,” “military service,” and “ARMY,” while his highest-ranking related terms included “charming,” “confident,” and “be together.” His positivity-negativity analysis revealed a score of 81.06 percent positive reactions.
The top 30 of November had the sudden appearance of two Aespa members: Winter at 26 and Karina at 27. This is an impressive result reflecting the popularity despite the rookie girl group member’s debut. SM house. Even the scores of Winter (2,705,883 points) and Karina (2,692,282 points) are higher than Jennie (Black Pink) when the female idol YG “dropped” to 30th in the chart (2,401,373 points).
Check out the top 30 for this month below!
- BTS’s Jimin
- Kang Daniel
- MAMAMOO’s Hwasa
- BTS’s Jungkook
- BTS’s V
- HOTSHOT’s Ha Sung Woon
- EXO’s Baekhyun
- BTS’s Jin
- Ong Seong Wu
- Girls’ Generation’s Taeyeon
- Park Ji Hoon
- BTS’s RM
- SHINee’s Taemin
- BTS’s J-Hope
- ASTRO’s Cha Eun Woo
- TWICE’s Chaeyoung
- TWICE’s Jihyo
- Red Velvet’s Seulgi
- BTS’ Suga
- Girls’ Generation’s YoonA
- GFRIEND’s Eunha
- TWICE’s Nayeon
- Super Junior’s Kim Heechul
- NU’EST’s Minhyun
- BIGBANG’s G-Dragon
- aespa’s Winter
- aespa’s Karina
- TWICE’s Jeongyeon
- GFRIEND’s Umji
- BLACKPINK’s Jennie
