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November 2020 Individual Idol Group Member Brand Reputation Ranking

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,453 idols, using big data collected from October 21 to November 21.

BTS’s Jimin held onto his spot at the top of the list this month with a brand reputation index of 9,463,655. High-ranking phrases in Jimin’s keyword analysis included “BE,” “military service,” and “ARMY,” while his highest-ranking related terms included “charming,” “confident,” and “be together.” His positivity-negativity analysis revealed a score of 81.06 percent positive reactions.

The top 30 of November had the sudden appearance of two Aespa members: Winter at 26 and Karina at 27. This is an impressive result reflecting the popularity despite the rookie girl group member’s debut. SM house. Even the scores of Winter (2,705,883 points) and Karina (2,692,282 points) are higher than Jennie (Black Pink) when the female idol YG “dropped” to 30th in the chart (2,401,373 points).

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. Kang Daniel
  3. MAMAMOO’s Hwasa
  4. BTS’s Jungkook
  5. BTS’s V
  6. HOTSHOT’s Ha Sung Woon
  7. EXO’s Baekhyun
  8. BTS’s Jin
  9. Ong Seong Wu
  10. Girls’ Generation’s Taeyeon
  11. Park Ji Hoon
  12. BTS’s RM
  13. SHINee’s Taemin
  14. BTS’s J-Hope
  15. ASTRO’s Cha Eun Woo
  16. TWICE’s Chaeyoung
  17. TWICE’s Jihyo
  18. Red Velvet’s Seulgi
  19. BTS’ Suga
  20. Girls’ Generation’s YoonA
  21. GFRIEND’s Eunha
  22. TWICE’s Nayeon
  23. Super Junior’s Kim Heechul
  24. NU’EST’s Minhyun
  25. BIGBANG’s G-Dragon
  26. aespa’s Winter
  27. aespa’s Karina
  28. TWICE’s Jeongyeon
  29. GFRIEND’s Umji
  30. BLACKPINK’s Jennie
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