SM’s 3 artists NCT 127, Red Velvet and EXO have consistently made impressive records in this chart.
Recently, SM Entertainment continuously let their artists come back such as NCT 127, Key and Onew (SHINee), Red Velvet, EXO, … Fans complained that with a thick comeback schedule, it would be difficult for artists to make good achievements because they have to fight each other. However, the truth is completely different.
Recently, EXO‘s “Love Shot” re-packaged album led the Taiwanese “KKBOX Kpop Singles” chart, dominating iTunes‘ album chart in 62 countries. In addition, the group’s latest title song leads the Billboard‘s “World Digital Song Sales” chart.
“World Digital Song Sales” (the weekly sales of the largest digital music chart in the United States) is also the place where two other SM artists – NCT 127 and Red Velvet – won the top spot for two weeks previously with the new title songs “Simon Says” and “RBB (Really Bad Boy)” respectively.
Based on the above achievements, it is easy to see that SM artists who do not win on the 6 big digital music sites in Korea (including Melon, Genie, Bugs, Mnet, Naver, and Soribada) but are doing extremely well in the US – the world’s largest music market. This is because the company boldly tried new music and brought in the song the artistic elements that made its music highly appreciated here.