Not BTS or BLACKPINK, 1st place on December’s advertising model brand reputation ranking is this person 

The December brand reputation ranking for advertising models has been revealed. 

As a result of big data analysis of advertising model brand reputation from November 22, 2022 to December 22, 2022, Son Heung Min took 1st place, followed by BTS in 2nd place, and BLACKPINK in 3rd place.

Son Heung-min

Advertising model brand reputation analysis is to analyze the relationship between advertising models and consumers through a big data reputation algorithm targeting brands at the top of brand reputation. 

Top 30 in the advertising model brand reputation ranking in December 2022 are Son Heung Min, BTS, BLACKPINK, IU, Lim Young Woong, New Jeans, Lee Jung Jae, Yoo Hae Jin, Kim Hye Soo, Son Seok Koo, Gong Yoo, Kim Ho Joong, LE SSERAFIM, Cha Eun Woo, Kang Daniel, IVE, Kim Yuna, Yoo Jae Suk, SEVENTEEN, Ahn Jung Hwan, Park Eun Bin, Hyun Bin, Lee Byung Hun, Kim Go Eun, Red Velvet, Lee Seo Jin, TWICE, Lee Chan Won, Jeong Dong Won, and Jung Woo Sung. 

Son Heung Min, who ranked first in the advertising model brand reputation, was analyzed to have a brand reputation index of 5,142,589, a participation index of 1,583,865, a media index of 643,606, a communication index of 1,227,926, a community index of 1,687,192.  Compared to his October’s brand reputation index of 1,927,622, it rose by 166.78%.

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In second place, BTS was analyzed to have a brand reputation index of 3,454,403, with a participation index of 274,410, a media index of 371,686, a communication index of 1,564,668, and a community index of 1,243,639.  Compared to BTS’s October brand reputation index of 2,632,046, it rose by 31.24%.

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In third place, BLACKPINK was analyzed to have a brand reputation index of 2,627,304, with a participation index of 80,438, a media index of 107,335, a communication index of 1,369,977, and a community index of 1,069,554. Compared to BLACKPINK’s October brand reputation index of 2,896,737, it dropped by 9.30%.

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In fourth place, IU was analyzed to have a brand reputation index of 2,314,615 with a participation index of 228,442, a media index of 254,679, a communication index of 1,200,381, and a community index of 631,113. Compared to IU’s October brand reputation index of 1,471,492, it rose by 57.30%.

Lim Young Woong

In fifth place, Lim Young Woong was analyzed to have a brand reputation index of 2,070,304, with a participation index of 502,582, a media index of 434,915, a communication index of 477,720, and a community index of 655,086. Compared to his October brand reputation index of 1,895,645, it rose by 9.21%.

In the link analysis of Son Heung Min’s advertising brand in December 2022, “highly effective, rising, progressing” came out the highest. In his keyword analysis, “Hana Financial Group”, “CU”, “Lotteria” were the highest-ranked terms. In the positive-negativity analysis of Son Heung Min’s advertising brand, the positive rate was analyzed as 89.20%.  

Source: Daum

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