Recently, Jungkook (BTS) was accused of advertising for his brother’s clothing brand.
According to Chosun, BTS Jungkook recently got into a controversy surrounding the issue of “backdoor advertising” and “false advertising” related to the Six6uys brand. Previously, he held the position of internal director of the Lamodechief brand under Six6uys while Jungkook’s brother – Jeon Junghyun, was the CEO.
As he had been seen wearing the products without disclosing the news that he was related to the brand, netizens believe this is an act of product promotion without transparency. However, Korean media reported that Jungkook had resigned as director at Lamodechief on September 14.
The Chosun newspaper reported that an anonymous person had submitted to the Korean Fair Trade Commission about the incident. This person wrote:
“Six6uys launched the clothing brand, Graffiti On Mind early September this year and Jungkook wore the brand’s shirt on broadcast. A few days later, he wore the same shirt in a different color in a selfie uploaded to Twitter and Weverse.
BTS is a top boy group that represents South Korea and has an astronomical status. Even if Jungkook did not personally share a review of the product or ask fans to buy it after uploading the photo to social media, just by giving the brand exposure often, he could cause a raise in the profits beyond imagination.
As such, this is an incident that could detriment a fair and free market and this is something that the Fair Trade Commission also strictly prohibits. I request that the Fair Trade Commission look into the matter carefully.”
Currently, the incident is still the talk of the town. Jungkook has yet to make a statement about the above issue while ARMYs are trending #StandForJK to show their support for him.