NCT 127 treats fans to an epic visual party with the music video for Sticker!
After more than a year, NCT 127 has officially made a comeback with the album Sticker and a very unique MV.
At 1 pm on September 17 (KST), NCT 127 officially returned to the Kpop race with the MV for the title song Sticker and the album of the same name. This is the group’s comeback after 1 year and 4 months since the MV “Punch” was released in May last year.
MV Sticker presents new NCT 127 colors that have never been seen before. Sticker creates a space from the future with a series of special graphics and fantastic use of visual effects. Furthermore, the MV incorporates prominent elements from Western films. The MV is like an NCT 127 member’s spectacular visual party.
The title track, “Sticker,” is a song in the Hip-hop dance genre with a catchy melody. The message in the lyrics is that in this complicated world, simply being with the one you love will let you make lovely stories together.
In addition to the participation of hitmaker Yoo Youngjin and famous American producer Dem Jointz in the process of completing the unique sound, two members Taeyong and Mark also participated in writing the lyrics for the rap part of this song.
Previously, on the morning of September 17, NCT 127 had a press conference to promote their comeback with the 3rd album titled Sticker. The album contains 11 songs including the carrier track “Sticker,” a hip-hop dance song with a strong bassline and rhythmic vocals, and signature flute sound. Appearing at the press conference, NCT 127 made fans, especially fangirls, flutter because of their handsome and elegant appearance.
Although not officially released yet, this album has surpassed 1.3 million pre-order copies in just one day of the announcement, setting a new record for NCT 127. On September 15. ‘Sticker’ also reached over 2.12 million pre-orders.
During the press conference, leader Taeyong said “Sticker” has 11 songs including the carrier track of the same name, explaining, “I know a lot of people liked our title track ‘Kick It’ from our 2nd full-length so we were a bit worried on whether or not we’d be able to bring something even better and show an even greater performance.”
“But in the midst of all that, is where we found ‘Sticker.’ We’ve worked hard to show how much we’ve grown, and we’ve all come together to find a track that really shows our colors well,” he added.
Sharing about the comeback after 1 year and 4 months, Doyoung confided: “It’s been a while since the last time we came back, and we have thought a lot about what our fans would want to see from us. We wanted to try something new that’s different from what we’ve tried out before, and to show some new colors to NCT 127. I think it came out great, and we’re all really satisfied with the album.”
Talking about the meaning behind the title of Sticker, Taeyong shared that when they first heard “Sticker,” they thought it was like the song “Touch” but when they heard the flute sound, they realized this is for them. “It wasn’t easy at first and we thought a lot about how we’d perform this, but Yoo Young Jin also gave me the chance to participate in the rap making to make it a bit more NCT 127’s color so Mark and I worked on that.” – Taeyong said.
Despite the album is named after the title track Sticker, most NCT 127 members do not consider it to be their favorite. Accordingly, when asked which song on the album was their favorite, Johnny, Jaehyun, and Mark all selected Promise You. Haechan asserts: “I love Magic Carpet Ride!”.
Taeyong admitted he liked Promise You but he “picked” Foucs as his favorite song. Taeil chose The Rainy Night because according to him, this song is completely different from other songs on the album. Dreamer was Jungwoo’s choice. And Doyoung is the only member who chose Sticker – the main title song.
At the end of the press conference, the boys of NCT 127 expressed their gratitude to the media and fans who have always supported and waited for the group’s comeback over the past time. NCT 127 hopes the album will become a gift to the fans and when looking back later, all will realize that this is one of the best comebacks of the group.
In addition, NCT 127 also appeared on CBS’s popular talk show “The Late Late Show with James Corden” today with the first performance stage of the title song “Sticker”. This is a performance that is expected to attract the attention of fans around the world with the group’s charisma and power.